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master's thesis
Percepcija imidža otočnih turističkih destinacija Jadrana
2020. urn:nbn:hr:191:631774
Prižmić, Ivana
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Prižmić, I. (2020). Percepcija imidža otočnih turističkih destinacija Jadrana (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:631774

Prižmić, Ivana. "Percepcija imidža otočnih turističkih destinacija Jadrana." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:631774

Prižmić, Ivana. "Percepcija imidža otočnih turističkih destinacija Jadrana." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:631774

Prižmić, I. (2020). 'Percepcija imidža otočnih turističkih destinacija Jadrana', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 17 December 2024, https://urn.nsk.hr/urn:nbn:hr:191:631774

Prižmić I. Percepcija imidža otočnih turističkih destinacija Jadrana [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 December 17] Available at: https://urn.nsk.hr/urn:nbn:hr:191:631774

I. Prižmić, "Percepcija imidža otočnih turističkih destinacija Jadrana", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:631774

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Metadata
TitlePercepcija imidža otočnih turističkih destinacija Jadrana
Title (english)Adriatic island destinations image perception
AuthorIvana Prižmić
MentorLorena Bašan (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2020-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Destinacije jadranskih otoka čine velik dio ukupne hrvatske turističke ponude, posebice u ljetnim mjesecima kada je najpopularniji kupališni turizam, te su kao takve uzete kao predmet istraživanja ovog diplomskog rada. Ovim se diplomskim radom željelo ispitati koji su to motivi zbog kojih turisti dolaze u jadranske otočne destinacije, uvidjeti u kolikoj su mjeri isti važni za turiste, te smatraju li oni da su performanse atributa turističkih destinacija dobre ili ih je potrebno unaprjeđivati. U okviru ovog diplomskog rada provedeno je empirijsko istraživanje kojim se ispitivala percepcija imidža jadranskih otočnih destinacija, a sve kako bi se u budućnosti mogle unaprijediti online promotivne aktivnosti branda hrvatskih otoka. Empirijsko se istraživanje provelo putem online anketnog upitnika za hrvatske turiste u kojem su oni ocjenjivali tvrdnje koje se odnose na lojalnost, kvalitetu i ukupno zadovoljstvo brandom hrvatskih otoka, ali i osjećaje koje otočne destinacije bude u njima ovisno je li putuju zbog motiva boravka u prirodi, kulturne baštine ili aktivnog odomora.
Abstract (english)
The Adriatic islands' destinations make up a large part of the total Croatian tourist offer, especially in the summer months, when bathing tourism is the most popular. As such, they are taken as the subject of research in this thesis. This thesis aims to examine the motives for tourists to come to Adriatic island destinations, see to what extent they are important for tourists, and whether they believe that the performance of attributes of tourist destinations is good or needs to be improved. As part of this thesis, an empirical study was conducted to examine the perception of Adriatic island destinations' perception to improve the brand of Croatian islands' online promotional activities in the future. The empirical research was conducted through an online survey questionnaire. The sample includes Croatian tourists. They evaluated claims related to loyalty, quality, overall satisfaction, and the feelings that island destinations evoke in them depending on whether they travel due to nature, cultural heritage, or active recreation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:631774
Study programmeTitle: Management in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-02-12 11:34:31