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master's thesis
Značaj društvenih mreža u suvremenom turističkom poslovanju
2020. urn:nbn:hr:191:160253
Pereković, Sara
University of Rijeka
Faculty of Tourism and Hospitality Management

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Pereković, S. (2020). Značaj društvenih mreža u suvremenom turističkom poslovanju (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:160253

Pereković, Sara. "Značaj društvenih mreža u suvremenom turističkom poslovanju." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:160253

Pereković, Sara. "Značaj društvenih mreža u suvremenom turističkom poslovanju." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:160253

Pereković, S. (2020). 'Značaj društvenih mreža u suvremenom turističkom poslovanju', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:160253

Pereković S. Značaj društvenih mreža u suvremenom turističkom poslovanju [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:191:160253

S. Pereković, "Značaj društvenih mreža u suvremenom turističkom poslovanju", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:160253

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Metadata
TitleZnačaj društvenih mreža u suvremenom turističkom poslovanju
Title (english)Importance of social media in modern tourism business
AuthorSara Pereković
MentorMislav Šimunić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Društvene mreže su među korisnicima prisutne od 1997. godine kada je u SAD – u stvorena prva društvena mreža SixDegrees. Od tada pa do danas, one su napravile veliki iskorak, čime su se isprofilirale u raznim domenama, a jedna od njih je turizam. Društvene mreže uvelike pomažu razvitku turizma jer se putem njih korisnici informiraju o turističkim destinacijama te donose odluke o putovanju. U tome važnu ulogu ima i marketing koji sudjeluje u promociji turističkih destinacija unutar Hrvatske, kao što sudjeluje i u promociji aktualnih događaja koji se održavaju u istima. Kako bi diplomski rad bio kvalitetno napisan, u njemu su navedeni i objašnjeni svi potrebni elementi kako bi ga doveli u konzistentnu cjelinu. Tako rad prati uvod u internet, povijest i današnje poslovanje društvenih mreža, povijest i današnje stanje turizma u Hrvatskoj, tradicionalni i digitalni marketing, pretpostavke za budućnost društvenih mreža te naposljetku, anketno ispitivanje koje je provedeno kako bi se od ispitanika saznalo mišljenje o društvenim mrežama i njihovoj ulozi u suvremenom turističkom poslovanju.
Abstract (english)
Social media have been present among its users since 1997, when the first social media SixDegrees was created in USA. Since then, social media made huge development, when they started creating accounts in many businesses, especcialy tourism. Social media have a big impact in tourism development, informing its users about tourist destinations, so they can decide where to travel. Beside that, marketing also helps by promoting croatian tourist destinations, as well as events that are currenty happening there. In this thesis paper, all of its necessary elements are both mentioned and explained, so they could be put consistently. Paper follows internet introduction, history and modern social media, history and modern croatian tourism, traditional and digital marketing, assumptions which await social media in its future, and last, survey which was conducted so examinees could convey their opinion about social media and its part in modern tourism management.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:160253
Study programmeTitle: Marketing in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-02-15 09:45:50