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master's thesis
Uloga i značaj bihevioralnih financija prilikom donošenja odluka o investiranju
2021. urn:nbn:hr:191:274216
Martinić, Martin
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Martinić, M. (2021). Uloga i značaj bihevioralnih financija prilikom donošenja odluka o investiranju (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:274216

Martinić, Martin. "Uloga i značaj bihevioralnih financija prilikom donošenja odluka o investiranju." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:274216

Martinić, Martin. "Uloga i značaj bihevioralnih financija prilikom donošenja odluka o investiranju." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:274216

Martinić, M. (2021). 'Uloga i značaj bihevioralnih financija prilikom donošenja odluka o investiranju', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 10 June 2024, https://urn.nsk.hr/urn:nbn:hr:191:274216

Martinić M. Uloga i značaj bihevioralnih financija prilikom donošenja odluka o investiranju [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2021 [cited 2024 June 10] Available at: https://urn.nsk.hr/urn:nbn:hr:191:274216

M. Martinić, "Uloga i značaj bihevioralnih financija prilikom donošenja odluka o investiranju", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:191:274216

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Metadata
TitleUloga i značaj bihevioralnih financija prilikom donošenja odluka o investiranju
Title (english)The role and importance of behavioral finance in decision making
AuthorMartin Martinić
MentorElvis Mujačević (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2021-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj se rad bavi konceptom bihevioralnih financija, njihovo značenje, što predstavljaju i kakav je njihov utjecaj na tržište. S pojavom sve većeg broja tržišnih anomalija postavlja se pitanje jesu li ljudi objektivni kao što se prije mislilo ili mogu prirodno donositi najbolje odluke za sebe, racionalne odluke. Ekonomija ponašanja ili bihevioralne financije dokazuju da ljudi, živa bića, ne funkcioniraju uvijek na način koji je za njih najbolji, već koriste druge utjecaje da promijene svoje stavove i mišljenja u ovom trenutku. Diplomski rad opisuje kako je i zašto nastala potreba za kombiniranjem psihologije s financijama, navodi poznate ekonomiste i psihologe koji se bave ovom temom te daje kratak uvid u njihov rad. Objašnjavaju se najvažniji pojmovi u području bihevioralnih financija i na kraju se daje kritika.
Abstract (english)
This article discusses the concepts of behavioral finance. What does it mean, what it stands for and how it affects the market. As there are more and more abnormal phenomena in the market, the question arises, whether people are as objective as they think, whether they can naturally make the best decision for themselves, rational decision. Behavioral economics or behavioral finance proves that people, emotional people, do not always work in the best way. They are often guided by other influences that change their attitudes and opinions within a second. This paper describes how and why the need to combine finance and psychology emerged. This article also mentions the works of well-known economists and psychologists dealing with the subject. It explains some key terms, and finally discusses criticisms of behavioral finance.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:274216
Study programmeTitle: Marketing in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-26 07:58:32