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master's thesis
Utjecaj food bloggera na odabir restorana
2021. urn:nbn:hr:191:580903
Krizman, Marta
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Krizman, M. (2021). Utjecaj food bloggera na odabir restorana (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:580903

Krizman, Marta. "Utjecaj food bloggera na odabir restorana." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:580903

Krizman, Marta. "Utjecaj food bloggera na odabir restorana." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:580903

Krizman, M. (2021). 'Utjecaj food bloggera na odabir restorana', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 02 April 2025, https://urn.nsk.hr/urn:nbn:hr:191:580903

Krizman M. Utjecaj food bloggera na odabir restorana [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2021 [cited 2025 April 02] Available at: https://urn.nsk.hr/urn:nbn:hr:191:580903

M. Krizman, "Utjecaj food bloggera na odabir restorana", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:191:580903

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Metadata
TitleUtjecaj food bloggera na odabir restorana
Title (english)The impact of food bloggers on restaurant selection
AuthorMarta Krizman
MentorSuzana Marković (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2021-07-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Tijekom posljednjeg desetljeća napredak tehnologije i pojava društvenih mreža su iz temelja promijenile turističku industriju i gastronomsku svjetsku scenu. Razmjena informacija i interaktivnost između poduzeća i potrošača sve je intenzivnija, a Web 2.0 i sadržaj generiran od korisnika (engl. User Generated Content) revolucionalizirali su način na koji potrošači traže, čitaju, stvaraju i dijele sadržaj. Sve se veća važnost pridaje online turistu – na koji način i gdje traži sadržaj i kako ga... More vrednuje u procesu odlučivanja. Uočljiv je izrazito visok stupanj uključenosti potrošača u ovom segmentu, upravo zbog prisutnosti karakteristike neopipljivosti kod usluge u turizmu. Kako online potrošač percipira različit sadržaj u domeni društvenih mreža u procesu odabira restorana i na koji način on doživljava food blogere je tema u fokusu ovog rada. Osnovni cilj istraživanja jest ispitati namjere odabira restorana na osnovu preporuka koje objavljuje food blogeri primjenom metode ispitivanja. U ovom diplomskom radu, putem metode ispitivanja uz pomoć online ankete, provedeno je empirijsko istraživanje te su korišteni prvenstveno primarni podaci koji su obrađeni i analizirani uz pomoć statističkog paketa za društvene znanosti IBM SPSS Statistics 26. Na temelju rezultata istraživanja doneseni su zaključci, ali su i izvedene smjernice i preporuke za daljnja istraživanja utjecaja food blogera na odabir restorana. Less
Abstract (english)
In the last decade, technological advancements and the rise of social media platforms have completely transformed both the travel industry and the global hospitality scene. Information sharing and interactivity between businesses and consumers has become increasingly intense, while Web 2.0 and user-generated content have revolutionized the way consumers search, read, create and share content. More importance is being placed on the online tourist - the way they research content and how they... More evaluate it in the decision-making process. What is also a common pattern is the high level of involvement in the consumer decision making process due to the very intangible tourism service and product. The main topic of this thesis is how the online consumers perceives different content on social media while making a restaurant choice and how they perceive a particular food blogger and his reviews. The main objective of this research is to investigate the intention of restaurant selection based on the recommendations posted by food bloggers by implementing the survey method. In this thesis, an empirical research was conducted using online survey method. Primary data was processed and analyzed using statistical package for scientific research IBM SPSS Statistics 26. Based on the results of this research, the main conclusions were drawn and guidelines and recommendations for further research on the influence of food bloggers on final restaurant selection were provided. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:580903
Study programmeTitle: Hospitality Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-26 08:29:35
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