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master's thesis
Utjecaj pandemije COVID-19 na upravljanje turizmom grada Zaprešića
2021. urn:nbn:hr:191:714358
Žnidarić, Franjo
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Žnidarić, F. (2021). Utjecaj pandemije COVID-19 na upravljanje turizmom grada Zaprešića (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:714358

Žnidarić, Franjo. "Utjecaj pandemije COVID-19 na upravljanje turizmom grada Zaprešića." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:714358

Žnidarić, Franjo. "Utjecaj pandemije COVID-19 na upravljanje turizmom grada Zaprešića." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:714358

Žnidarić, F. (2021). 'Utjecaj pandemije COVID-19 na upravljanje turizmom grada Zaprešića', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 04 May 2024, https://urn.nsk.hr/urn:nbn:hr:191:714358

Žnidarić F. Utjecaj pandemije COVID-19 na upravljanje turizmom grada Zaprešića [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2021 [cited 2024 May 04] Available at: https://urn.nsk.hr/urn:nbn:hr:191:714358

F. Žnidarić, "Utjecaj pandemije COVID-19 na upravljanje turizmom grada Zaprešića", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:191:714358

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Metadata
TitleUtjecaj pandemije COVID-19 na upravljanje turizmom grada Zaprešića
Title (english)The Impact of the Pandemic COVID-19 on the Town of Zaprešić Tourism Management
AuthorFranjo Žnidarić
MentorZrinka Zadel (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2021-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Turizam predstavlja jednu od ključnih gospodarskih područja te je bitan za uspješno reklamiranje određenih krajeva no i za uspješno donošenje financijskih koristi i zapošljavanja. Grad Zaprešić se odlučio na stvaranje brenda Grada te je razvojni smjer usmjeren upravo prema turizmu. Slijedom navedenog turizam predstavlja ključnu granu razvoja ovog grada. Ponuđen je niz mjera kojima je Zaprešić planirao pomoći gospodarstvenicima čiji je rad mjerama protiv koronavirusa privremeno obustavljen. Mjere uključuju oslobađanje od plaćanja ugovorene zakupnine, javnih površina koje su uzete u zakup, komunalne naknade te odvoza komunalnog i bio otpada. Turističko tržište grada Zaprešića, kao i ostatak Republike Hrvatske, ostvario je slabe turističke rezultate kao što je vidljivo u statističkoj analizi. To također potvrđuju i rezultati provedenog istraživanja, većina privatnih iznajmljivača navodi da je jako slabo, ili čak uopće nije, ostvarila postavljene ciljeve turističkog razdoblja. Pandemija COVID-19 uzrokovala je neviđenu razinu poremećaja u globalnoj turističkoj industriji. Kombinacija lokalnih zaključavanja i ograničenja putovanja dovela je do toga da se mnogi hoteli moraju privremeno zatvoriti ili raditi s djelićem svojih raspoloživih kapaciteta. Kako se kriza nastavlja razvijati, još uvijek nije jasno u kakvom će obliku industrija nastaviti svoje poslovanje. Kod planiranja aktivnosti koje se odnose na 2021. godinu uzelo se u obzir i trenutnu situaciju koja se odnosi na pandemiju bolesti COVID-19. Navedena pandemija imala je snažan utjecaj prema smanjenju turističkih aktivnosti diljem svijeta, može se reći i do kompletnog zaustavljanja turističkih aktivnosti. U 2021. godini se nade usmjeravaju prema velikom broju procijepljenih ljudi, stvaranju otpornosti prema virusu, planiranju unutar programa Turističke zajednice za 2021. godinu. Slijedom navedenog planovi su optimistični no istovremeno i realni te se nisu planirali veliki događaji tokom prvih pet mjeseci 2021. godine. Ipak naglasak je bio stavljen prema razvojnim aktivnostima te uspješnom upravljanju destinacije.
Abstract (english)
Tourism is one of the key economic areas and is important for the successful advertising of certain areas, but also for the successful delivery of financial benefits and employment. The City of Zaprešić has decided to create a brand of the City and the development direction is focused on tourism. Consequently, tourism is a key branch of development of this city. A number of measures were offered by which Zaprešić planned to help businessmen whose work was temporarily suspended with measures against coronavirus. Measures include exemption from the payment of the contracted rent, public areas that have been leased, utility fees and the removal of municipal and bio waste. The tourist market of the city of Zaprešić, as well as the rest of the Republic of Croatia, achieved poor tourist results as seen in the statistical analysis. This is also confirmed by the results of the research, most private renters state that they have achieved the set goals of the tourist period very poorly, or not at all. The COVID-19 pandemic has caused an unprecedented level of disruption in the global tourism industry. The combination of local locks and travel restrictions has led to many hotels having to temporarily close or operate with a fraction of their available capacity. As the crisis continues to develop, it is still unclear in what form the industry will continue its business. When planning activities related to 2021, the current situation related to the COVID-19 pandemic was also taken into account. The mentioned pandemic had a strong impact on the reduction of tourist activities around the world, it can be said that the complete cessation of tourist activities. In 2021, hopes are directed towards a large number of vaccinated people, the creation of resistance to the virus, planning within the program of the Tourist Board for 2021. Consequently, the plans are optimistic but at the same time realistic, and no major events were planned during the first five months of 2021. However, the emphasis was placed on development activities and successful destination management.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:714358
Study programmeTitle: Sustainable tourism development
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-29 06:22:24