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master's thesis
Primjena umjetne inteligencije u hotelijerstvu na primjeru Maistra Hospitality Grupe
2021. urn:nbn:hr:191:396241
Maras, Anita
University of Rijeka
Faculty of Tourism and Hospitality Management

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Maras, A. (2021). Primjena umjetne inteligencije u hotelijerstvu na primjeru Maistra Hospitality Grupe (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:396241

Maras, Anita. "Primjena umjetne inteligencije u hotelijerstvu na primjeru Maistra Hospitality Grupe." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:396241

Maras, Anita. "Primjena umjetne inteligencije u hotelijerstvu na primjeru Maistra Hospitality Grupe." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:396241

Maras, A. (2021). 'Primjena umjetne inteligencije u hotelijerstvu na primjeru Maistra Hospitality Grupe', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 29 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:396241

Maras A. Primjena umjetne inteligencije u hotelijerstvu na primjeru Maistra Hospitality Grupe [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2021 [cited 2024 November 29] Available at: https://urn.nsk.hr/urn:nbn:hr:191:396241

A. Maras, "Primjena umjetne inteligencije u hotelijerstvu na primjeru Maistra Hospitality Grupe", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:191:396241

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Metadata
TitlePrimjena umjetne inteligencije u hotelijerstvu na primjeru Maistra Hospitality Grupe
Title (english)Use of artificial intelligence in the hotel industry using the example of the Maistra Hospitality Group
AuthorAnita Maras
MentorMislav Šimunić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2021-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Glavna je svrha ovog diplomskog rada bila istražiti sustave i trendove u online prodaji i rezerviranju hotelskog smještaja na primjeru Maistra Hospitality Grupe. Kako bi se došlo do željenih rezultata koristi se kvalitativna i kvantitativna metoda istraživanja kao i brojne mogućnosti koje nudi baza PHOBS (Prvi Hrvatski Online Booking Sustav) rezervacijski sustav. Glavna otkrića istraživanja su sustavi koji se koriste u hotelskoj prodaji poduzeća Maistra d.d. te omjer udjela rezervacija koje su nastale putem direktnih i indirektnih prodajnih kanala unutar promatranog poduzeća. Ovaj diplomski rad može koristiti zaposlenicima marketinga i prodaje u unutar promatranog poduzeća i konkurentskih poduzeća na način da se čitateljima pruži uvid u sve alate i sustave namijenjene prodaji i upravljanju kojima se promatrano poduzeće koristi, te koji je njihov direktni učinak na optimizaciju poslovnih procesa i na same rezultate poslovanja ako se koriste u svakodnevnim poslovnim aktivnostima.
Abstract (english)
The main objective of this research was to investigate systems and trends in online sales and hotel reservation using Maistra Hospitality Group as an example. In order to achieve the desired results, a qualitative and quantitative research method is used, as well as numerous opportunities offered by the reservation system PHOBS (First Croatian Online Booking System). The main discoveries of the research are the systems used in hotel sales of the company Maistra d.d. and the ratio of the share of accruals generated by direct and indirect sales channels within the observed company. This research can be used by marketing and sales staff within the observed company or even by competing companies, giving readers an insight into all the tools and systems intended for sales and management used by the observed company and what their direct impact is on the optimization of business processes and business results themselves when used in daily business activities.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:396241
Study programmeTitle: Management in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-07-29 09:27:17