Utjecaj Internet marketinga na imidž destinacije

Dumbović, Martina

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master's thesis

Utjecaj Internet marketinga na imidž destinacije

2021. urn:nbn:hr:191:311209

Dumbović, Martina

University of Rijeka
Faculty of Tourism and Hospitality Management

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APA 6th Edition

Dumbović, M. (2021). Utjecaj Internet marketinga na imidž destinacije (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:311209

MLA 8th Edition

Dumbović, Martina. "Utjecaj Internet marketinga na imidž destinacije." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:311209

Chicago 17th Edition

Harvard

Dumbović, M. (2021). 'Utjecaj Internet marketinga na imidž destinacije', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 31 March 2025, https://urn.nsk.hr/urn:nbn:hr:191:311209

Vancouver

Dumbović M. Utjecaj Internet marketinga na imidž destinacije [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2021 [cited 2025 March 31] Available at: https://urn.nsk.hr/urn:nbn:hr:191:311209

IEEE

M. Dumbović, "Utjecaj Internet marketinga na imidž destinacije", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:191:311209

Cite this item: https://urn.nsk.hr/urn:nbn:hr:191:311209

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Metadata

Title	Utjecaj Internet marketinga na imidž destinacije
Title (english)	The Influence of Internet Marketing on the Image of the Destination
Author	Martina Dumbović
Mentor	Marina Perišić Prodan (mentor)
Granter	University of Rijeka Faculty of Tourism and Hospitality Management Opatija
Defense date and country	2021-09-20, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Imidž destinacije od značajne je važnosti za turističku destinaciju, a putem odgovarajuće komunikacije destinacije mogu projicirati pozitivan imidž. Za potrebe komuniciranja imidža potencijalnim turistima, destinacije sve češće koriste Internet marketing. Stoga, svrha rada je ukazati na prednosti i koristi koje pojedini čimbenici Internet marketinga imaju u formiranju percepcije imidža destinacije. Također, cilj rada je bio ispitati doprinose li online marketinške aktivnosti destinacije, kao... More
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:191:311209
Study programme	Title: Marketing in tourism Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Created on	2022-08-29 10:41:38

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