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undergraduate thesis
Značaj Instagram influencer marketinga u promociji hotela
2023. urn:nbn:hr:191:831618
Bičanić, Nina
University of Rijeka
Faculty of Tourism and Hospitality Management

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Bičanić, N. (2023). Značaj Instagram influencer marketinga u promociji hotela (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:831618

Bičanić, Nina. "Značaj Instagram influencer marketinga u promociji hotela." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:831618

Bičanić, Nina. "Značaj Instagram influencer marketinga u promociji hotela." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:831618

Bičanić, N. (2023). 'Značaj Instagram influencer marketinga u promociji hotela', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:831618

Bičanić N. Značaj Instagram influencer marketinga u promociji hotela [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2023 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:191:831618

N. Bičanić, "Značaj Instagram influencer marketinga u promociji hotela", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:191:831618

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Metadata
TitleZnačaj Instagram influencer marketinga u promociji hotela
Title (english)The Importance of Instagram Influencer Marketing in Hotel Promotion
AuthorNina Bičanić
MentorLjubica Pilepić Stifanich (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2023-04-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Influencer marketing na Instagramu već je duže vrijeme u trendu i koristi se u svrhu promicanja različitih proizvoda i različitih brendova. U turističkom sektoru se promoviraju kako razne destinacije tako i razni smještaji, u ovom slučaju hoteli. Svrha ovog završnog rada je dokazati da influenceri koji se koriste Instagram marketingom itekako jesu važni te mogu utjecati na potrošače, odnosno korisnike Instagrama i njihova prezentacija destinacije ili nekog smještaja vrlo je značajna i unosna. Upravo zato je glavni cilj istražiti koliki je taj značaj i utjecaj 'travel' influencera te izabiru li korisnici hotele i druge smještaje na temelju influencerskih objava. Također, koliko su hoteli uključeni u takve suradnje. Provedeno empirijsko istraživanje je izvršeno temeljem metode ispitivanja, a kao instrument istraživanja korišten je anketni upitnik kreiran od strane autorice. Rezultati su pokazali da se svi ispitanici koriste Instagramom svakodnevno te da influenceri većinski mogu utjecati na njihovu odluku da negdje otputuju ili odsjednu u hotelu. Otkriveno je i da većini ispitanika oglasi ponekad privlače pažnju.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:831618
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Entrepreneurship in Tourism and Hospitality; Tourism Management; Hospitality Management; International Tourism and Hospitality Management; Event and Leisure Management
Course: Hospitality Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2023-04-11 10:24:34