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undergraduate thesis
Utjecaj društvenih medija na turističku potražnju
2023. urn:nbn:hr:191:644133
Juratović, Ivan
University of Rijeka
Faculty of Tourism and Hospitality Management

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Juratović, I. (2023). Utjecaj društvenih medija na turističku potražnju (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:644133

Juratović, Ivan. "Utjecaj društvenih medija na turističku potražnju." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:644133

Juratović, Ivan. "Utjecaj društvenih medija na turističku potražnju." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:644133

Juratović, I. (2023). 'Utjecaj društvenih medija na turističku potražnju', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 30 January 2025, https://urn.nsk.hr/urn:nbn:hr:191:644133

Juratović I. Utjecaj društvenih medija na turističku potražnju [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2023 [cited 2025 January 30] Available at: https://urn.nsk.hr/urn:nbn:hr:191:644133

I. Juratović, "Utjecaj društvenih medija na turističku potražnju", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:191:644133

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Metadata
TitleUtjecaj društvenih medija na turističku potražnju
Title (english)The impact of social media on tourism demand
AuthorIvan Juratović
MentorMislav Šimunić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2023-07-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Društveni mediji su postali koristan poslovni alat raznim poduzetnicima i tvrtkama da dođu do što većeg broja potencijalnih klijenata. To uključuje i razne poslovne subjekte u turizmu i ugostiteljstvu. Poslovne odluke u turizmu koje uključuju društvene medije su veoma specifične jer se najveći broj objava na platformama društvenih medija odnosi na audiovizualni sadržaj poput fotografija i videozapisa, a takav sadržaj ima veliku ulogu kod promoviranja raznih turističkih destinacija i objekata. Bitan detalj koji utječe na turističku potražnju su i obični korisnici društvenih medija koji svojim komentarima, recenzijama, osvrtima i dojmovima mogu utjecati na poslovanje turističkih objekata u pozitivnom, ali i negativnom smislu. U ovom radu je objašnjeno pet najpoznatijih društvenih mreža: Facebook, YouTube, Instagram, Twitter i TikTok, njihove dobre i loše strane, te na koji način su one povezane s turizmom. Ovaj rad sadrži prijašnja istraživanja o društvenim mrežama vezana za ovu temu i jedno istraživanje ekskluzivno napravljeno za ovaj završni rad u kojemu se istražuje koliko društveni mediji utječu na odabir turističkih putovanja ispitanika.
Abstract (english)
Social media has become a useful business tool for various entrepreneurs and companies to reach as many potential clients as possible. This includes various businesses in tourism and hospitality. Business decisions in tourism that involve social media are very specific because the largest number of posts on social media platforms refers to audiovisual content such as photos and videos, and such content plays a major role in promoting various tourist destinations and facilities. An important detail that affects tourism demand are also ordinary social media users who, with their comments, reviews, overviews and impressions, can influence the business of tourist facilities in a positive and negative sense. This paper explains the five most famous social networks: Facebook, YouTube, Instagram, Twitter and TikTok, their good and bad sides and how they are connected to tourism. This paper contains previous research on social networks related to this topic and one research done exclusively for this final paper which investigates how social media influences the travel choices of respondents.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:644133
Study programmeTitle: Business Economics in Tourism and Hospitality; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Tourism Management; Hospitality Management; International Tourism and Hospitality Management; Event and Leisure Management, Menadžment u hotelijerstvu; Hospitality Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2023-06-13 19:57:29