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master's thesis
Mobilni marketing i aplikacije u turizmu
2023. urn:nbn:hr:191:875518
Vuglač, Klara
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Vuglač, K. (2023). Mobilni marketing i aplikacije u turizmu (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:875518

Vuglač, Klara. "Mobilni marketing i aplikacije u turizmu." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:875518

Vuglač, Klara. "Mobilni marketing i aplikacije u turizmu." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:875518

Vuglač, K. (2023). 'Mobilni marketing i aplikacije u turizmu', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:191:875518

Vuglač K. Mobilni marketing i aplikacije u turizmu [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2023 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:191:875518

K. Vuglač, "Mobilni marketing i aplikacije u turizmu", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:191:875518

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Metadata
TitleMobilni marketing i aplikacije u turizmu
Title (english)Mobile marketing and tourism apps
AuthorKlara Vuglač
MentorMislav Šimunić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2023-07-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Najbrže rastuća grana u poslovnom svijetu danas je svakako digitalna industrija. Primjena mobilne tehnologije u svakoj poslovnoj grani, pa tako i u turizmu i u ugostiteljstvu danas je nužna, kako bi se ostvario brži poslovni rast i generirala veća potražnja, a samim time i veći prihodi. Mobilni marketing i mobilne aplikacije postaju ključni alat kojim ponuditelji usluga dolaze do ciljnog tržišta. Naglasak se stvalja na brzo i lako prenošenje svih potrebnih informacija korisnicima, personalizirane poruke i pristup, te stvaranje lojalnosti potrošača kroz prilagođavanje njegovim preferencijama i potrebama, ali i kroz brendiranje. Ono što je ključno da bi mobilna aplikacija postigla uspjeh na tržištu i postala omiljena kod korisnika jest da bude vizualno privlačna, jednostavna za korištenje, da nudi što više informacija koje su korisniku potrebne kako bi mogao isplanirati svoje putovanje na što jednostavniji način, u što kraćem vremenu, ali i sa što manje klikova. Korisnici danas primarno traže jednostavnost, sigurnost i personalizirani pristup. Upravo takve aplikacije, hotelske ili turističke, povećavaju korisničko zadovoljstvo i pomažu u brendiranju objekta i destinacije, te u kreiranju lojalnosti potrošača.
Abstract (english)
The fastest growing industry today, in 21th century which can be applied in business world is digital technology. Using mobile technology in every business sector, including tourism and hospitality, is the main factor to achieve business growth and to become more profitable in short period of time. Mobile marketing and mobile applications are becoming a key tool for service providers to reach their target market. By using this tools they can give all the important informations, easily and quickly, to their potential users by puting their focus on personalized messages and individual aproach and by adjusting to their needs they are creating loyalty with their clients/users. Crucial for mobile application, if they want to be recognized and accepted on the market, is their visual identity, thay have to be simple to use and they have to provide all important informations for users in order to help them to plan their trips in a simple way and in short period of time. For potential user today the most important are simplicity, security and individual approach. This kind of mobile apps will increase users satisfaction and create his loyalty but also they will be, maybe ven cruical, in hotel and destination brending.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:875518
Study programmeTitle: Marketing in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2023-06-26 09:34:53