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master's thesis
Gastronomski doživljaj u brandiranju ruralne turističke destinacije: primjer Slavonije i Baranje
2022. urn:nbn:hr:191:040533
Gerovac, Marina
University of Rijeka
Faculty of Tourism and Hospitality Management

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Gerovac, M. (2022). Gastronomski doživljaj u brandiranju ruralne turističke destinacije: primjer Slavonije i Baranje (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:040533

Gerovac, Marina. "Gastronomski doživljaj u brandiranju ruralne turističke destinacije: primjer Slavonije i Baranje." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:040533

Gerovac, Marina. "Gastronomski doživljaj u brandiranju ruralne turističke destinacije: primjer Slavonije i Baranje." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:040533

Gerovac, M. (2022). 'Gastronomski doživljaj u brandiranju ruralne turističke destinacije: primjer Slavonije i Baranje', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 06 May 2024, https://urn.nsk.hr/urn:nbn:hr:191:040533

Gerovac M. Gastronomski doživljaj u brandiranju ruralne turističke destinacije: primjer Slavonije i Baranje [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2022 [cited 2024 May 06] Available at: https://urn.nsk.hr/urn:nbn:hr:191:040533

M. Gerovac, "Gastronomski doživljaj u brandiranju ruralne turističke destinacije: primjer Slavonije i Baranje", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:191:040533

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Metadata
TitleGastronomski doživljaj u brandiranju ruralne turističke destinacije: primjer Slavonije i Baranje
Title (english)The gastronomic experience in branding rural tourist destination: The case of Slavonija and Baranja
AuthorMarina Gerovac
MentorLorena Bašan (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2022-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Gastronomija postaje sve važnija za potpuni doživljaj turističke destinacije. Kako je doživljaj postao sve veći trend u turizmu, gastronomija je postala jedan od glavnih elemenata na kojima destinacije mogu temeljiti svoje brandiranje, oblikovati imidž destinacije i promovirati turizam. Hrana više nije samo potpora turizmu nego je gastronomija postala bitan motiv za posjetu destinaciji. Hrana je važan dio i turističkog proizvoda destinacije jer kroz hranu turisti mogu osjetiti mjesto i doslovno okusiti destinaciju te na taj način imaju izravan kontakt s lokalnom kulturom. Gastronomski doživljaj Slavonije i Baranje je jedan od ključnih elemenata za brandiranje ruralne turističke destinacije. Ovaj radi bazira se na empirijskom istraživanju koje je provedeno među posjetiteljima Slavonije i Baranje kojim se nastojalo istražiti gastronomski doživljaj u Slavoniji i Baranji temeljem kojeg bi se razvijao brand Slavonija i Baranja. Istraživanjem se dokazalo kako su turisti zadovoljni gastronomskim doživljajem u Slavoniji i Baranji te bi se brandiranje Slavonije i Baranje trebalo temeljiti na gastronomskom doživljaju.
Abstract (english)
Gastronomy is becoming more and more important for the complete experience of a tourist destination. As the experience has become a growing trend in tourism, gastronomy has become one of the main elements on which destinations can base their branding, shape the image of the destination, and promote tourism. Food is no longer just support for tourism; gastronomy has become an important reason for visiting a destination. Food is also an important part of destination marketing because through food tourists can feel the place and literally taste the destination and having direct contact with the local culture. The gastronomic experience of Slavonia and Baranja is one of the key elements for branding rural tourist destinations. This work is based on empirical research conducted among visitors to Slavonia and Baranja, which sought to explore the gastronomic experience in Slavonia and Baranja, based on which the Slavonia and Baranja brand would be developed. The research proved that tourists are satisfied with the gastronomic experience in Slavonia and Baranja, and the branding of Slavonia and Baranja should be based on the gastronomic experience.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:040533
Study programmeTitle: Management in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-03 07:23:50