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master's thesis
Smanjivanje sezonalnosti Republike Hrvatske pomoću kongresnog turizma
2022. urn:nbn:hr:191:697753
Kuzmanović, Mia
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Kuzmanović, M. (2022). Smanjivanje sezonalnosti Republike Hrvatske pomoću kongresnog turizma (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:697753

Kuzmanović, Mia. "Smanjivanje sezonalnosti Republike Hrvatske pomoću kongresnog turizma." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:697753

Kuzmanović, Mia. "Smanjivanje sezonalnosti Republike Hrvatske pomoću kongresnog turizma." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:697753

Kuzmanović, M. (2022). 'Smanjivanje sezonalnosti Republike Hrvatske pomoću kongresnog turizma', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 29 January 2025, https://urn.nsk.hr/urn:nbn:hr:191:697753

Kuzmanović M. Smanjivanje sezonalnosti Republike Hrvatske pomoću kongresnog turizma [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2022 [cited 2025 January 29] Available at: https://urn.nsk.hr/urn:nbn:hr:191:697753

M. Kuzmanović, "Smanjivanje sezonalnosti Republike Hrvatske pomoću kongresnog turizma", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:191:697753

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Metadata
TitleSmanjivanje sezonalnosti Republike Hrvatske pomoću kongresnog turizma
Title (english)Reducing the seasonality of the Republic of Croatia with the help of congress tourism
AuthorMia Kuzmanović
MentorDaniela Gračan (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2022-07-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema rada je utjecaj i mogućnosti smanjenja sezonalnosti uz pomoć razvoja kongresnog turizma. Sezonalnost u turizmu sve je prisutniji pojam koji uzrokuje fluktuacija turista i broja posjetitelja destinacije. Iz tog razloga, neke turističke destinacije imaju u određeno vrijeme više turističkih posjetitelja nego što ih mogu primiti, a u drugim razdobljima premalo posjetitelja što utječe na gospodarsku situaciju u određenoj destinaciji i regiji, ali i u cijeloj državi. Kongresni turizam, kao jedan od primjera selektivnih oblika turizma kojem se počelo sve više pažnje posvećivati u turističkim destinacijama Republike Hrvatske, značajno utječe na smanjenje sezonalnosti. Hrvatska je zemlja sa bogatom kulturnom i povijesnom baštinom te prirodnim ljepotama. Međutim, za razvoj kongresnog turizma i privlačenje kongresnih posjetitelja potrebno je razvijati kongresnu infrastrukturu te nove proizvode i usluge usmjerene na navedeni ciljani segment jer oni predstavljaju posjetitelje velike platežne moći koji zahtijevaju visoku razinu i kvalitetu usluge za ono što plaćaju. U radu je provedeno istraživanje kojim je dokazano da razvoj kongresne ponude hrvatskog turizma utječe na smanjenje sezonalnosti hrvatskog turizma.
Abstract (english)
The topic of the paper is the impact and possibilities of reducing seasonality with the help of the development of congress tourism. Seasonality in tourism is an increasingly present concept caused by the fluctuation of tourists and the number of visitors to the destination. For this reason, some tourist destinations at certain times have more tourist visitors than they can receive, and in other periods too few visitors, which affects the economic situation in a certain destination and region, but also in the entire country. Congress tourism, as one of the examples of selective forms of tourism to which more and more attention has begun to be paid in the tourist destinations of the Republic of Croatia, significantly affects the reduction of seasonality. Croatia is a country with rich cultural and historical heritage and natural beauty. However, for the development of congress tourism and the attraction of congress visitors, it is necessary to develop congress infrastructure and new products and services aimed at the specified target segment, because they represent visitors with high paying power who demand a high level and quality of service for what they pay. The research was conducted in the paper, which proved that the development of the congress offer of Croatian tourism affects the reduction of the seasonality of Croatian tourism.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:697753
Study programmeTitle: Management in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-03 07:26:19