prikaz prve stranice dokumenta Samopromocija i izgradnja osobnog brenda u industriji ljepote
Embargo period 2025-12-31
master's thesis
Samopromocija i izgradnja osobnog brenda u industriji ljepote
2023. urn:nbn:hr:191:336436
Petra, Vidaić
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Petra, V. (2023). Samopromocija i izgradnja osobnog brenda u industriji ljepote (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:336436

Petra, Vidaić. "Samopromocija i izgradnja osobnog brenda u industriji ljepote." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:336436

Petra, Vidaić. "Samopromocija i izgradnja osobnog brenda u industriji ljepote." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:336436

Petra, V. (2023). 'Samopromocija i izgradnja osobnog brenda u industriji ljepote', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 28 July 2024, https://urn.nsk.hr/urn:nbn:hr:191:336436

Petra V. Samopromocija i izgradnja osobnog brenda u industriji ljepote [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2023 [cited 2024 July 28] Available at: https://urn.nsk.hr/urn:nbn:hr:191:336436

V. Petra, "Samopromocija i izgradnja osobnog brenda u industriji ljepote", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:191:336436

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Metadata
TitleSamopromocija i izgradnja osobnog brenda u industriji ljepote
Title (english)Self-promotion and building a personal brend in the beauty industry
AuthorVidaić Petra
MentorAna Čuić Tanković (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2023-07-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Samopromocija je proces izdvajanja pojedinca od pretrpanog tržišta rada. Učinkovitom samopromocijom te uspješnim kombiniranjem elemenata osobnog brendiranja pojedinci si osiguravaju povrate investicija ulaganja u sebe na nekoliko različitih polja: ljudskim kapitalom, društvenim te ekonomskim. Uspješan osobni brend u 21. stoljeću predstavlja vođu javnog mišljenja, poznatije nazvan – influencera. Ovaj rad se temelji na osobnom brendiranju u industriji ljepote, s naglaskom na djelatnost manikure i pedikure - nail industrije. Empirijski dio istražuje način vođenja društvene mreže Instagram u korist širenja poslovanja, a rezultati istraživanja pokazuju što odabrane influencerice izdvaja od ostalih – uredna estetika profila, aktivno postavljanje videozapisa i fotografija te storyja.
Abstract (english)
Self-promotion is the process of distinguishing an individual from a crowded labor market. Through effective self-promotion and the successful combination of elements of personal branding, individuals ensure returns on investments in themselves in several different fields: human capital, social and economic. A successful personal brand in 21st century represents an leader of public opinion, better known as an influencer. This paper is based on personal branding in the beauty industry, with an emphasis on the manicure and pedicure - nail industry. The empirical part investigates the way of running the Instagram social network for the benefit of business expansion, and the results of the research show what sets the selected influencers apart from the rest - neat profile aesthetics, active posting of videos and photos, and stories.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:336436
Study programmeTitle: Marketing in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsEmbargoed access
Embargo expiration date: 2025-12-31
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2023-07-10 12:32:36