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undergraduate thesis
Sportski marketing u nogometnom klubu-primjer nogometnog kluba Liverpool FC
2023. urn:nbn:hr:191:492311
Petković, Emma
University of Rijeka
Faculty of Tourism and Hospitality Management
Tourism
Department of Marketing

Cite this document

Petković, E. (2023). Sportski marketing u nogometnom klubu-primjer nogometnog kluba Liverpool FC (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:492311

Petković, Emma. "Sportski marketing u nogometnom klubu-primjer nogometnog kluba Liverpool FC." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:492311

Petković, Emma. "Sportski marketing u nogometnom klubu-primjer nogometnog kluba Liverpool FC." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:492311

Petković, E. (2023). 'Sportski marketing u nogometnom klubu-primjer nogometnog kluba Liverpool FC', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 06 May 2024, https://urn.nsk.hr/urn:nbn:hr:191:492311

Petković E. Sportski marketing u nogometnom klubu-primjer nogometnog kluba Liverpool FC [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2023 [cited 2024 May 06] Available at: https://urn.nsk.hr/urn:nbn:hr:191:492311

E. Petković, "Sportski marketing u nogometnom klubu-primjer nogometnog kluba Liverpool FC", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:191:492311

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Metadata
TitleSportski marketing u nogometnom klubu-primjer nogometnog kluba Liverpool FC
Title (english)Sports marketing in a football club-the case of Liverpool FC
AuthorEmma Petković
MentorLorena Bašan (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
(Tourism)
(Department of Marketing )
Opatija
Defense date and country2023-07-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Ovim radom prikazuje se utjecaj i važnost sporta na ljudske živote. Isto tako njegov razvoj kroz cijelu povijest te povezanost sporta i marketinga. Sportski marketing teško je definirati te i danas postoje razne definicije od strane različitih autora. Sportski marketing sastoji se od aktivnosti kreiranih da zadovolje potrebe i želje potrošača u sportu kroz proces razmjene. Na primjeru nogometnog kluba Liverpool F.C prikazane su važne smjernice sportskog marketinga. Liverpool F.C svoju popularnost stekao je na svjetskoj razini i broji milijune navijača u svim dijelovima svijeta. Svoju popularnost može zahvaliti bogatoj povijesti, nogometnim rezultatima i igračima poput Stevena Gerrarda, Mohameda Salaha, Roberta Firmina, Virgila van Dijka itd., zajedno s dobro organiziranim sportskim marketingom. U radu će biti raspravljana i budućnost kluba, prijedlozi unaprjeđenja marketinške strategije vezane uz ženski nogomet, na koji se način VR tehnologija može implementirati u rad kluba zajedno s raznim udrugama i inicijativama te popularnost društvenih medija kao element moderne marketinške strategije
Abstract (english)
This work shows the impact and importance of sports on human lives. Likewise, its development throughout history and the connection between sports and marketing. Sports marketing is difficult to define, and even today, there are various definitions by different authors. Sports marketing consists of activities created to satisfy the needs and desires of consumers in sports through the exchange process. The important guidelines of sports marketing are shown in the example of the Liverpool F.C. football club. Liverpool F.C. gained popularity worldwide and has millions of fans in all parts of the world. Its popularity is due to its rich history, football results, players like Steven Gerrard, Mohamed Salah, Roberto Firmino, Virgil van Dijk, etc., and well-organized sports marketing. The paper will also discuss the future of the club, proposals for improving the marketing strategy related to women's football, how VR technology can be implemented in the work of the club together with various associations and initiatives, and the popularity of social media as an element of a modern marketing strategy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:492311
Study programmeTitle: Business Economics in Tourism and Hospitality; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Tourism Management; Hospitality Management; International Tourism and Hospitality Management; Event and Leisure Management, Menadžment u hotelijerstvu; Hospitality Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-07-12 06:53:20