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undergraduate thesis
Marketinške aktivnosti grada Otočca i Gacke doline
2022. urn:nbn:hr:191:022903
Čorak, Petra
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Čorak, P. (2022). Marketinške aktivnosti grada Otočca i Gacke doline (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:022903

Čorak, Petra. "Marketinške aktivnosti grada Otočca i Gacke doline." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:022903

Čorak, Petra. "Marketinške aktivnosti grada Otočca i Gacke doline." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:022903

Čorak, P. (2022). 'Marketinške aktivnosti grada Otočca i Gacke doline', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 18 December 2024, https://urn.nsk.hr/urn:nbn:hr:191:022903

Čorak P. Marketinške aktivnosti grada Otočca i Gacke doline [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2022 [cited 2024 December 18] Available at: https://urn.nsk.hr/urn:nbn:hr:191:022903

P. Čorak, "Marketinške aktivnosti grada Otočca i Gacke doline", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:191:022903

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Metadata
TitleMarketinške aktivnosti grada Otočca i Gacke doline
Title (english)Marketing activities of Otočac and Gacka valley
AuthorPetra Čorak
MentorDina Lončarić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2022-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Završni rad na temu Marketinških aktivnosti grada Otočca i Gacke doline istražuje do sada poduzete marketinške aktivnosti u svrhu promocije samog grada te doline rijeke Gacke. Predmet i svrha rada je obrada do sada relevantnih spoznaja i praksi iz područja marketinga destinacije i marketinškog miksa. Uz pregled informacija o demografskim i geografskim karakteristikama predmetnoga područja, rad pruža i pregled turističkog potencijala destinacije, te analizira prednosti i nedostatke iste. Budući razvoj doline Gacke u turističkom smislu trebao bi biti u skladu sa svim prirodnim i kulturnim karakteristikama područja, te se bazirati na aktivnom i ruralnom turizmu, a ni pod koju cijenu ne bi trebao ići u smjeru masovnoga turizma, kako bi se očuvalo ono što se kroz marketing nastoji valorizirati, netaknuta priroda, autentičnost i autohtona ponuda. Istraživanje je provedeno na osnovu službenih podataka Turističke zajednice koja u svojim izvješćima pruža uvid u konkretne poduzete marketinške aktivnosti, kao i u novčane iznose uložene u tom smislu.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:022903
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Entrepreneurship in Tourism and Hospitality; Tourism Management; Hospitality Management; International Tourism and Hospitality Management; Event and Leisure Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-14 08:43:52