The background music of TV advertising can be used to manipulate mood, feelings and behavior. This paper tried to understand how different background music in television advertising affects the perception of the consumer, the product, the attitude towards the advertisement, and the personal significance that background music has in advertising. A quantitative research was carried out in which the difference between two different musical backgrounds and their influence on the perception of respondents on the original video display was examined. Descriptive and multivariate analysis led to the conclusion that dynamic background music stimulates greater personal significance compared to a video with slow music, that is, it stimulates more positive emotions compared to a video with slower music. Also, research has confirmed that dynamic background music encourages a more positive attitude towards a TV spot compared to a spot with slow music. The respondents evaluated the video with dynamic music as more convincing, interesting and that it attracts more attention than the video with slower background music. The conducted research and results will serve future and further research on the topic of the role of music in the television spot.