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master's thesis
Stavovi javnosti o društveno odgovornom poslovanju luksuznih hotela u Hrvatskoj
2023. urn:nbn:hr:191:772296
Bilić, Nikola
University of Rijeka
Faculty of Tourism and Hospitality Management
Tourism
Department of Tourism

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Bilić, N. (2023). Stavovi javnosti o društveno odgovornom poslovanju luksuznih hotela u Hrvatskoj (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:772296

Bilić, Nikola. "Stavovi javnosti o društveno odgovornom poslovanju luksuznih hotela u Hrvatskoj." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:772296

Bilić, Nikola. "Stavovi javnosti o društveno odgovornom poslovanju luksuznih hotela u Hrvatskoj." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:772296

Bilić, N. (2023). 'Stavovi javnosti o društveno odgovornom poslovanju luksuznih hotela u Hrvatskoj', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 07 January 2025, https://urn.nsk.hr/urn:nbn:hr:191:772296

Bilić N. Stavovi javnosti o društveno odgovornom poslovanju luksuznih hotela u Hrvatskoj [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2023 [cited 2025 January 07] Available at: https://urn.nsk.hr/urn:nbn:hr:191:772296

N. Bilić, "Stavovi javnosti o društveno odgovornom poslovanju luksuznih hotela u Hrvatskoj", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:191:772296

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Metadata
TitleStavovi javnosti o društveno odgovornom poslovanju luksuznih hotela u Hrvatskoj
Title (english)Public opinion on corporate social responsibility in luxurious hotels in Croatia
AuthorNikola Bilić
MentorMarija Ivaniš (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
(Tourism)
(Department of Tourism )
Opatija
Defense date and country2023-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Društveno odgovorno poslovanje smatra se modernom poslovnom praksom, ali njena implementacija javlja se puno ranije. Prije je društveno odgovorno poslovanje bila dodatna vrijednost, a danas je nužnost svakog poduzeća koje želi biti uspješno i konkurentno. Republika Hrvatska je unazad nekoliko godina imala negativan trend društveno odgovornog poslovanja gdje brojna poduzeća nisu znali implementirati poslovanje u svoju praksu. Stoga je tema ovog diplomskog rada „Stavovi javnosti o društveno odgovornom poslovanju luksuznih hotela u Hrvatskoj“. U ovom radu provedeno je anketno istraživanje građana Republike Hrvatske o samom pojmu društveno odgovornog poslovanja, ali i što misle o društveno odgovornom poslovanju luksuznog hotela Esplanade koji je bio subjekt istraživanje. U radu je otkriveno kako su građani upoznati s pojmom društveno odgovornog poslovanja, ali njegova važnost i dalje nije integrirana u građane kada biraju smještaj i boravište. Hotel Esplanade ima pozitivan rezultat što se tiče stavova javnosti o implementaciji društveno odgovornog poslovanja gdje više ljudi misli da dobro posluju nego što misli da ne posluju.
Abstract (english)
Corporate social responsibility is considered a modern business practice, but its implementation occurs much earlier. Before, socially responsible businesses were an added value, and today, it is the necessity for every company that wants to be successful and competitive. For the past few years, the Republic of Croatia has had a negative trend of corporate social responsibility, and many companies did not know how to implement this type of business in their practice. Therefore, the topic of this thesis is "Public Opinion on Corporate Social Responsibility in Luxurious Hotels in Croatia." In this paper, a survey of the citizens of the Republic of Croatia was conducted on the very concept of socially responsible business, but also what they think about the socially responsible business of the luxury hotel Esplanade, which was the subject of the research. The paper revealed how citizens became familiar with the concept of socially responsible business, but its importance is still not integrated into citizens when choosing accommodation and residence. Hotel Esplanade has a positive result in terms of the public's views on the implementation of socially responsible business where more people think they are serving well than they think they are not doing business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:772296
Study programmeTitle: Management in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2023-09-05 18:18:11