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master's thesis
Stavovi zaposlenika marketinških odjela o implementaciji etike u hotelijerstvu
2023. urn:nbn:hr:191:031102
Miklaužić, Danijela
University of Rijeka
Faculty of Tourism and Hospitality Management

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Miklaužić, D. (2023). Stavovi zaposlenika marketinških odjela o implementaciji etike u hotelijerstvu (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:031102

Miklaužić, Danijela. "Stavovi zaposlenika marketinških odjela o implementaciji etike u hotelijerstvu." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:031102

Miklaužić, Danijela. "Stavovi zaposlenika marketinških odjela o implementaciji etike u hotelijerstvu." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:031102

Miklaužić, D. (2023). 'Stavovi zaposlenika marketinških odjela o implementaciji etike u hotelijerstvu', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 05 May 2024, https://urn.nsk.hr/urn:nbn:hr:191:031102

Miklaužić D. Stavovi zaposlenika marketinških odjela o implementaciji etike u hotelijerstvu [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2023 [cited 2024 May 05] Available at: https://urn.nsk.hr/urn:nbn:hr:191:031102

D. Miklaužić, "Stavovi zaposlenika marketinških odjela o implementaciji etike u hotelijerstvu", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:191:031102

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Metadata
TitleStavovi zaposlenika marketinških odjela o implementaciji etike u hotelijerstvu
Title (english)Attitudes of employees of marketing departments on the implementation of ethics in the hotel industry
AuthorDanijela Miklaužić
MentorLorena Bašan (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2023-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Pojam etika sve je češće korišten izraz vokabulara uspješne poslovne tvrtke. Današnje poslovanje znatno se razlikuje od onog u prošlosti kada je profit bio jedini uvjet zadovoljenja poslovnog procesa. Danas uspjeti ujedno znači poštivanje etičkih normi i morala. U hotelijerstvu je poštivanje organizacijskih normi, zakona i propisa ključno za obostrano zadovoljstvo pružatelja i primatelja usluga. Odjel marketinga u hotelu igra ključnu ulogu u pružanju usluga, a njegovi zaposlenici odraz su zadovoljnog gosta. Međutim, istraživanja o etičkom ponašanju u marketinškom odjelu u hotelijerstvu nedovoljno su istražena, a ovaj rad istražuje stavove zaposlenika marketinga o implementaciji etike u hotelijerstvu, preciznije, daje odgovor na pitanje „Smatraju li zaposlenici marketinških odjela kako njihova poduzeća posluju u skladu s etikom?“. Ovaj rad služi kao podsjetnik koliko je važno primjenjivati etiku u poduzeću, ne samo u teorijskom smislu – već praktičnom jer zaposlenici koji zastupaju etičko ponašanje pridonose uspjehu tvrtke, što zauzvrat povećava profit. Začarani krug između menadžera, zaposlenika i gosta može se odvijati samo tako da se u poslovnom procesu sve tri strane drže općih etičkih načela.
Abstract (english)
The concept of ethics is an increasingly used term in the vocabulary of a successful business company. Today's business is significantly different from that in the past when profit was the only condition for satisfying the business process. Today, being successful also means respecting ethical norms and morals. In the hotel industry, compliance with organizational norms, laws and regulations is essential for the mutual satisfaction of service providers and receivers. The hotel's marketing department plays a key role in providing services, and its employees are a reflection of a satisfied guest. However, research on ethical behavior in the marketing department in the hotel industry is insufficiently researched, and this paper investigates the attitudes of marketing employees about the implementation of ethics in the hotel industry, more precisely, it answers the question "Do marketing department employees think that their companies operate in accordance with ethics?" . This paper serves as a reminder of how important it is to apply ethics in a company, not only in a theoretical sense - but practically because employees who advocate ethical behavior contribute to the success of the company, which in turn increases profits. The vicious circle between manager, employee and guest can only take place if all three parties adhere to general ethical principles in the business process.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:031102
Study programmeTitle: Marketing in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2023-09-10 09:12:26