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master's thesis
Stavovi prema preporukama za studentska putovanja
2023. urn:nbn:hr:191:908327
Fućak, Antonia
University of Rijeka
Faculty of Tourism and Hospitality Management

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Fućak, A. (2023). Stavovi prema preporukama za studentska putovanja (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:908327

Fućak, Antonia. "Stavovi prema preporukama za studentska putovanja." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:908327

Fućak, Antonia. "Stavovi prema preporukama za studentska putovanja." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:908327

Fućak, A. (2023). 'Stavovi prema preporukama za studentska putovanja', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:908327

Fućak A. Stavovi prema preporukama za studentska putovanja [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2023 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:191:908327

A. Fućak, "Stavovi prema preporukama za studentska putovanja", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:191:908327

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Metadata
TitleStavovi prema preporukama za studentska putovanja
Title (english)Students travel recommendations attitudes
AuthorAntonia Fućak
MentorAna Čuić Tanković (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2023-04-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Studentska putovanja predstavljaju novonastali oblik turizma u čijem su središtu studenti i njihove potrebe te nove navike putovanja. Rastući broj putovanja unutar navedene skupine daje povod za daljnje istraživanje nastalog oblika turizma. Istraživanje se provodi temeljem promjena s kojima se susreću mladi današnjice, da bi se stvorila jasnija slika kako njihovi stavovi utječu na donošenje odluka. Teorijski dio rada promatra dosadašnja istraživanja te općenito tržište u turizmu, ali i utjecaj društvenih mreža na isto, prikazuje razvoj turizma i što sve utječe na donositelje odluka. U istraživanju su putem anketiranja analizirani stavovi korisnika prema Facebooku i drugim društvenim mrežama te njihov utjecaj na navike korisnika, donošenje odluka i usvajanje informacija. Prilikom prikazivanja i interpretacije rezultata korištene su se korelacijska, regresijska i višestruka regresijska analiza. Rezultati istraživanja ukazuju da mlađi korisnici privatnost ne smatraju glavnom značajkom tijekom usvajanja informacija, već su im važniji vlastiti stavovi i preferencije.
Abstract (english)
Student travel represent a new form of tourism centered on students and their needs and new travel habits. The growing number of trips within the mentioned group gives rise to further research into the emerging form of tourism. The research is conducted based on the changes faced by today's youth, in order to create a clearer picture of how their attitudes influence decision-making. The theoretical part of the paper examines previous research and the general market in tourism, as well as the influence of social networks on the same, shows the development of tourism and what affects decision makers. In the research, users' attitudes towards Facebook and other social networks as well as their influence on user habits, decision-making and information acquisition were analyzed through a survey. When presenting and interpreting the results, correlation, regression and multiple regression analysis were used. The research results indicate that younger users do not consider privacy to be the main feature when acquiring information, but their own attitudes and preferences are more important to them.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:908327
Study programmeTitle: Marketing in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2023-09-11 15:18:33