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master's thesis
Utjecaj društvenih mreža na planiranje putovanja
2023. urn:nbn:hr:191:434509
Matasić, Ivan
University of Rijeka
Faculty of Tourism and Hospitality Management

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Matasić, I. (2023). Utjecaj društvenih mreža na planiranje putovanja (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:434509

Matasić, Ivan. "Utjecaj društvenih mreža na planiranje putovanja." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:434509

Matasić, Ivan. "Utjecaj društvenih mreža na planiranje putovanja." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:434509

Matasić, I. (2023). 'Utjecaj društvenih mreža na planiranje putovanja', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 12 March 2025, https://urn.nsk.hr/urn:nbn:hr:191:434509

Matasić I. Utjecaj društvenih mreža na planiranje putovanja [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2023 [cited 2025 March 12] Available at: https://urn.nsk.hr/urn:nbn:hr:191:434509

I. Matasić, "Utjecaj društvenih mreža na planiranje putovanja", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:191:434509

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Metadata
TitleUtjecaj društvenih mreža na planiranje putovanja
Title (english)The Influence of Social Media on Trip Decision Making Process
AuthorIvan Matasić
MentorLjubica Pilepić Stifanich (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2023-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ekspanzija interneta i uspon digitalnih medija transformirali su međuljudsku komunikaciju te ljudske i poslovne odnose. Društveni mediji danas su popularni alati za komunikaciju, dijeljenje i izražavanje osobnih mišljenja i sve više postaju alternativa tradicionalnim medijima u procesu planiranja putovanja i donošenja odluka, omogućujući ažuriranje informacija gotovo u stvarnom vremenu. Društveni mediji igraju značajnu ulogu u planiranju putovanja i donošenju odluka o odredištu, ne samo od... More strane putnika, već i za putničke tvrtke koje organiziraju putovanja na različita mjesta koja su turistima zanimljiva. Cilj diplomskog rada je analizirati pojam društvenih mreža, razvoj društvenih mreža, vrste društvenih mreža, proces planiranja putovanja te povezanost društvenih mreža i planiranja putovanja. Ističe se važnost promocije putovanja preko društvenih mreža te budućnost takve promocije. Korištena metoda ispitivanja ovog rada je anketni upitnik koji je bio postavljen na internet. Ovom metodom došlo se do stavova ispitanika o utjecaju društvenih mreža na planiranje putovanja. Istraživanje je provedeno u razdoblju od 7. svibnja do 25. srpnja 2023. godine, na uzorku od 52 ispitanika. Najveći broj ispitanika je koristio društvene mreže te je najviše korišten Facebook, Instagram i YouTube. Ispitanicima je bitno mišljenje na društvenim mrežama pa je tako većina posjetila neku destinaciju koja im je preporučena preko društvenih mreža. Osim toga smatraju kako će promocija putovanja preko društvenih mreža u budućnosti postati još popularnija te da komunikacija putem društvenih mreža može stvoriti pozitivan imidž za turističku destinaciju. Less
Abstract (english)
The expansion of the Internet and the rise of digital media have transformed interpersonal communication and human and business relationships. Today, social media are popular tools for communication, sharing and expressing personal opinions and are increasingly becoming an alternative to traditional media in the process of travel planning and decision-making, enabling information to be updated almost in real time. Social media plays a significant role in travel planning and destination... More decision-making, not only by travelers, but also for travel companies that organize trips to various places of interest to tourists. The aim of the thesis is to analyze the concept of social networks, the development of social networks, types of social networks, the travel planning process and the connection between social networks and travel planning. The importance of travel promotion via social networks and the future of such promotion is highlighted. The research method used in this work is a survey questionnaire that was posted on the Internet. With this method, respondents' views on the impact of social networks on travel planning were obtained. The research was conducted in the period from May 7 to July 25, 2023, on a sample of 52 respondents. The largest number of respondents used social networks, and the most used were Facebook, Instagram and YouTube. Opinions on social networks are important to respondents, so the majority visited a destination that was recommended to them via social networks. In addition, they believe that travel promotion via social networks will become even more popular in the future and that communication via social networks can create a positive image for a tourist destination. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:434509
Study programmeTitle: Hospitality Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-12 14:21:46
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