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undergraduate thesis
Marketing wellness ponude u Opatiji
2016. urn:nbn:hr:191:711556
Milih, Mitjan
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Milih, M. (2016). Marketing wellness ponude u Opatiji (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:711556

Milih, Mitjan. "Marketing wellness ponude u Opatiji." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2016. https://urn.nsk.hr/urn:nbn:hr:191:711556

Milih, Mitjan. "Marketing wellness ponude u Opatiji." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2016. https://urn.nsk.hr/urn:nbn:hr:191:711556

Milih, M. (2016). 'Marketing wellness ponude u Opatiji', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 08 January 2025, https://urn.nsk.hr/urn:nbn:hr:191:711556

Milih M. Marketing wellness ponude u Opatiji [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2016 [cited 2025 January 08] Available at: https://urn.nsk.hr/urn:nbn:hr:191:711556

M. Milih, "Marketing wellness ponude u Opatiji", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:191:711556

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Metadata
TitleMarketing wellness ponude u Opatiji
Title (english)Marketing of wellness offer in Opatija
AuthorMitjan Milih
MentorLidija Bagarić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2016-03-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Trendovi na globalnom turističkom tržištu ukazuju na sve veći interes za destinacijama zdravstvenog turizma. Današnji stil života uvjetuje drukčiji stil odmora i boravka turista u destinaciji nego prijašnjih godina. Kod diverzificiranja turističke destinacije, odnosno njezinog turističkog proizvoda kao proizvoda wellness destinacije, potrebno je formirati ponudu koja će privući turiste u destinaciju i ispuniti njihova očekivanja. Svrha rada je istaknuti značaj marketinga u segmentu wellness turizma kao jedne od najbrže rastućih vrsta turizma. Budući da je wellness ponudu moguće kombinirati s ostalim vrstama hotelskih usluga, time se povećava značaj marketinških aktivnosti. Cilj rada je analizirati marketinške aktivnosti u hotelima Grand hotel 4 Opatijska cvijeta, Ambasador i Villa Dubrava. Okruženje tih triju hotela omogućuje analizu i usporedbu marketinških aktivnosti navedenih hotela.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:711556
Study programmeTitle: Business Economics in Tourism and Hospitalit; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management,, International Tourism and Hospitality Managemen, Event and Leisure Management
Course: Hospitality Management,
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-08 08:25:18