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master's thesis
Oglašavanje događaja putem društvenih mreža
2024. urn:nbn:hr:191:923061
Jelena, Mrak
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Jelena, M. (2024). Oglašavanje događaja putem društvenih mreža (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:923061

Jelena, Mrak. "Oglašavanje događaja putem društvenih mreža." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. https://urn.nsk.hr/urn:nbn:hr:191:923061

Jelena, Mrak. "Oglašavanje događaja putem društvenih mreža." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. https://urn.nsk.hr/urn:nbn:hr:191:923061

Jelena, M. (2024). 'Oglašavanje događaja putem društvenih mreža', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:191:923061

Jelena M. Oglašavanje događaja putem društvenih mreža [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2024 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:191:923061

M. Jelena, "Oglašavanje događaja putem društvenih mreža", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:191:923061

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Metadata
TitleOglašavanje događaja putem društvenih mreža
Title (english)Event advertising on social media
AuthorMrak Jelena
MentorAna Čuić Tanković (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2024-07-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Društveni mediji obuhvaćaju različite digitalne platforme za dijeljenje sadržaja, razmjenu poruka, tematske forume i blogove. Oni se, između ostalog, fokusiraju na kreiranje sadržaja, povezivanje korisnika te prezentaciju informacija. Oglašavanje na društvenim mrežama nudi mnoge prednosti, kao što su širok doseg, lako targetiranje ciljne skupine, niski troškovi i povećanje prepoznatljivosti brenda. Osim toga, društveni mediji omogućuju brzu i učinkovitu komunikaciju s ciljanom publikom, što je... More ključno za uspješnost marketinških kampanja. Nadalje, korištenje društvenih mreža omogućuje detaljno praćenje i analizu rezultata oglašavanja, čime se olakšava prilagodba strategija za postizanje boljih rezultata. Na taj način, oglašavanje na društvenim mrežama postaje neizostavan alat u suvremenom marketingu. To je najbrže rastući segment oglašavanja, ključan za promidžbene strategije događaja, jer motivira publiku na sudjelovanje. Ovaj rad istražuje komunikaciju i sadržaj na društvenim mrežama Instagram i Facebook studentskog događaja, prema podacima Meta analitike i analitike objava tijekom razdoblja srpnja do listopada 2023. godine. Analizirane su različite vrste objava, uključujući suradničke objave, objave s temama konferencije, cijenama kotizacija, predavačima, sponzorima i nagradne objave. Istraživanje uspoređuje doseg i angažman na obje platforme te rezultati pokazuju da je doseg najveći tijekom aktivne promocije, a suradničke objave i reels videi imaju posebno važnu ulogu. Less
Abstract (english)
Social media includes various digital platforms for content sharing, messaging, topic forums and blogs. Among other things, they focus on creating content, connecting users and presenting information. Advertising on social networks offers many advantages, such as wide reach, easy targeting of the target group, low costs and increasing brand recognition. In addition, social media enables quick and effective communication with the target audience, which is crucial for the success of marketing... More campaigns. Furthermore, the use of social networks allows detailed monitoring and analysis of advertising results, thus facilitating the adjustment of strategies to achieve better results. In this way, advertising on social networks becomes an indispensable tool in modern marketing. It is the fastest growing segment of advertising, crucial to event promotion strategies, as it motivates audience participation. This paper investigates the communication and content on social networks Instagram and Facebook of a student event, according to Meta Analytics and Post Analytics data during the period July to October 2023. Different types of announcements were analyzed, including collaborative announcements, conference theme announcements, registration fee announcements, speakers, sponsors, and award announcements. The research compares reach and engagement on both platforms, and the results show that reach is greatest during active promotion, and collaborative posts and reels videos play a particularly important role Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:923061
Study programmeTitle: Marketing in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2024-06-25 06:42:15
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