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master's thesis
Utjecaj travel influencera na odluku o putovanju
2024. urn:nbn:hr:191:676233
Smetko, Laura
University of Rijeka
Faculty of Tourism and Hospitality Management

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Smetko, L. (2024). Utjecaj travel influencera na odluku o putovanju (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:676233

Smetko, Laura. "Utjecaj travel influencera na odluku o putovanju." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. https://urn.nsk.hr/urn:nbn:hr:191:676233

Smetko, Laura. "Utjecaj travel influencera na odluku o putovanju." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. https://urn.nsk.hr/urn:nbn:hr:191:676233

Smetko, L. (2024). 'Utjecaj travel influencera na odluku o putovanju', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:191:676233

Smetko L. Utjecaj travel influencera na odluku o putovanju [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2024 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:191:676233

L. Smetko, "Utjecaj travel influencera na odluku o putovanju", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:191:676233

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Metadata
TitleUtjecaj travel influencera na odluku o putovanju
Title (english)The influence of travel influencers on travel decisions
AuthorLaura Smetko
MentorAna Čuić Tanković (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2024-07-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U svijetu društvenih mreža, influenceri kao nova marketinška metoda omogućuju doseg do velikog broja publike u kratkom vremenskom razdoblju. Kroz suradnje s brendovima i promociju određenih turističkih destinacija, travel influenceri postaju nezaobilazan dio marketinških strategija u turističkoj industriji te pojam influencer marketinga u turizmu sve više dobiva na važnosti. Ovim radom nastoji se istražiti pojam društvenih mreža te mogućnost utjecaja travel influencera nad pratiteljima pri donošenju odluke o putovanju. Provedeno primarno istraživanje na uzorku od 203 ispitanika pokazalo je da se više vjeruje preporukama influencera nego tradicionalnim oblicima oglašavanja. Mišljenja influencera se cijene kao mišljenja nama bliskih osoba te se percepcija ljudi o proizvodu ili usluzi mijenja kada dobiju informaciju od influencera. Influenceri predlažu korisne proizvode i marke, ako osoba ne posjeduje dovoljno iskustva o nekom proizvodu traži informacije od influencera na društvenim mrežama.
Abstract (english)
In the world of social networks, influencers as a new marketing method enable reaching a large number of audiences in a short period of time. Through cooperation with brands and the promotion of certain tourist destinations, travel influencers become an indispensable part of marketing strategies in the tourism industry, and the concept of influencer marketing in tourism is gaining more and more importance. This paper tries to investigate the concept of social networks and the possibility of influence of travel influencers on followers when making travel decisions. Primary survey conducted on a sample of 203 respondents showed that influencer recommendations are more trusted than traditional forms of advertising. The opinions of influencers are valued as the opinions of people close to us, and people's perception of a product or service changes when they receive information from influencers. Influencers offer useful products and brands, if a person does not have enough experience about a product, he asks for information from influencers on social networks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:676233
Study programmeTitle: Marketing in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2024-07-09 11:50:02