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undergraduate thesis
Health Tourism in the Istria County
Potentials and Perspectives
2024. urn:nbn:hr:191:222952
Ivanović, Dora
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Ivanović, D. (2024). Health Tourism in the Istria County : Potentials and Perspectives (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:222952

Ivanović, Dora. "Health Tourism in the Istria County : Potentials and Perspectives." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. https://urn.nsk.hr/urn:nbn:hr:191:222952

Ivanović, Dora. "Health Tourism in the Istria County : Potentials and Perspectives." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. https://urn.nsk.hr/urn:nbn:hr:191:222952

Ivanović, D. (2024). 'Health Tourism in the Istria County : Potentials and Perspectives', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:222952

Ivanović D. Health Tourism in the Istria County : Potentials and Perspectives [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2024 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:191:222952

D. Ivanović, "Health Tourism in the Istria County : Potentials and Perspectives", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:191:222952

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Metadata
TitleHealth Tourism in the Istria County : Potentials and Perspectives
Title (croatian)Zdravstveni turizam u Istarskoj županiji : potencijali i perspektive
AuthorDora Ivanović
MentorAdriana Jelušić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2024-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
This paper explores the potentials and perspectives of health tourism in Istria County, with a specific focus on wellness tourism as a key component of the broader health tourism sector. The research examines the awareness of Croatian citizens regarding wellness offerings in the region and analyzes health tourism with a particular emphasis on wellness services. The survey conducted assessed the awareness, perceptions, and habits of citizens, particularly those from Zagreb, concerning the use of health and wellness services in Istria. The findings revealed a high level of recognition of the term "health tourism," but a lack of awareness regarding specific destinations and services in Istria. Although only a small portion of respondents had used wellness services, which highlights the need for enhanced promotion and development of offerings, wellness tourism in Istria County holds significant potential for further growth. This growth is particularly crucial in the context of reducing seasonality and extending the tourist season. It was concluded that additional investments in promotion, infrastructure improvement, and the development of specialized wellness programs are necessary to fully capitalize on the resources the region has to offer.
Abstract (croatian)
Ovaj rad istražuje potencijale i perspektive zdravstvenog turizma u Istarskoj županiji, s posebnim naglaskom na wellness turizam kao ključnu komponentu ove grane turizma. Istraživanje se fokusira na informiranost hrvatskih građana o wellness ponudi u regiji te analizira zdravstveni turizam s posebnim osvrtom na wellness usluge. Provedena anketa ispitivala je svijest, percepciju i navike građana, osobito stanovnika Zagreba, u vezi s korištenjem zdravstvenih i wellness usluga u Istri. Rezultati su pokazali visok stupanj prepoznatljivosti pojma zdravstvenog turizma, ali i nedostatak informiranosti o specifičnim destinacijama i uslugama u Istri. Iako je samo mali dio ispitanika koristio wellness usluge, što ukazuje na potrebu za dodatnom promocijom i razvojem ponude, wellness turizam u Istarskoj županiji ima značajan potencijal za daljnji rast. Ovaj razvoj je posebno važan u kontekstu smanjenja sezonalnosti i produženja turističke sezone. Zaključeno je da su potrebna dodatna ulaganja u promociju, poboljšanje infrastrukture te razvoj specijaliziranih wellness programa kako bi se u potpunosti iskoristili svi resursi koje regija nudi.
Keywords
Keywords (croatian)
Languageenglish
URN:NBNurn:nbn:hr:191:222952
Study programmeTitle: Business Economics in Tourism and Hospitality; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Tourism Management; Hospitality Management; International Tourism and Hospitality Management; Event and Leisure Management, Menadžment u hotelijerstvu; Hospitality Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2024-09-11 20:45:26