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Scientific paper - Preliminary note / Short communication
Does social network quality differ between Facebook and Instagram? Application of SNSQUAL model
Ekonomska misao i praksa, 30 (2021), 2; 493-508. https://doi.org/10.17818/EMIP/2021/2.9
Marković, Suzana; Raspor Janković, Sanja; Gjurašić, Matina

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Marković, S., Raspor Janković, S. & Gjurašić, M. (2021). Does social network quality differ between Facebook and Instagram? Application of SNSQUAL model. Ekonomska misao i praksa, 30. (2), 493-508. doi: 10.17818/EMIP/2021/2.9

Marković, Suzana, et al. "Does social network quality differ between Facebook and Instagram? Application of SNSQUAL model." Ekonomska misao i praksa, vol. 30, no. 2, 2021, pp. 493-508. https://doi.org/10.17818/EMIP/2021/2.9

Marković, Suzana, Sanja Raspor Janković and Matina Gjurašić. "Does social network quality differ between Facebook and Instagram? Application of SNSQUAL model." Ekonomska misao i praksa 30, no. 2 (2021): 493-508. https://doi.org/10.17818/EMIP/2021/2.9

Marković, S., Raspor Janković, S. and Gjurašić, M. (2021) 'Does social network quality differ between Facebook and Instagram? Application of SNSQUAL model', Ekonomska misao i praksa, 30(2), pp. 493-508. doi: 10.17818/EMIP/2021/2.9

Marković S, Raspor Janković S, Gjurašić M. Does social network quality differ between Facebook and Instagram? Application of SNSQUAL model. Ekonomska misao i praksa [Internet]. 2021 [cited 2025 January 09];30(2):493-508. doi: 10.17818/EMIP/2021/2.9

S. Marković, S. Raspor Janković and M. Gjurašić, "Does social network quality differ between Facebook and Instagram? Application of SNSQUAL model", Ekonomska misao i praksa, vol. 30, no. 2, pp. 493-508, 2021. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:191:335248. [Accessed: 09 January 2025]

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Metadata
Title (english)Does social network quality differ between Facebook and Instagram? Application of SNSQUAL model
Title (croatian)Razlikuje li se kvaliteta društvenih mreža Facebook i Instagram? Primjena SNSQUAL modela
AuthorSuzana Marković
AuthorSanja Raspor Janković
AuthorMatina Gjurašić
Author's institutionUniversity of Applied Sciences of Rijeka
Author's institutionThe Institute for Tourism
Author's institutionUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Although numerous studies investigated service quality in online environment, the social network quality has been inadequately captured by previous empirical research. Thus, the present study focuses on measuring social network quality. Specifically, it aims to examine potential differences in perceived social network quality between two popular social networks, namely Facebook and Instagram. The empirical data are based on gathering primary data using questionnaire based on SNSQUAL model, developed by Phillips et al. (2016). Descriptive and bivariate statistical analysis were conducted using data collected from undergraduate and graduate students who use social networks on regular bases. The study results show significant differences in 16 out of 27 social network quality items, revealing that Instagram’s social network quality was rated significantly higher than Facebook’s. These findings may contribute to the development of service excellence approach that aims to enhance social networks’ performance.
Abstract (croatian)
Postoji niz istraživanja kvalitete usluga u online okruženju, ali su rijetka ona koja istražuju kvalitetu društvenih mreža. Stoga je ovo istraživanje usmjereno na mjerenje kvalitete društvenih mreža. Cilj je istražiti moguće razlike u percipiranoj kvaliteti društvenih mreža na primjeru Facebooka i Instagrama. Istraživanje uključuje prikupljanje primarnih podataka primjenom upitnika koji se temelji na SNSQUAL modelu, a koji su razvili Phillips et al. (2016). Istraživanje je provedeno na uzorku studenata preddiplomskih i diplomskih studija koji se redovito koriste društvenim mrežama. Prikupljeni podaci analiziraju se metodama deskriptivne i bivarijatne statističke analize. Rezultati pokazuju značajne razlike u 16 od ukupno 27 varijabli, što ukazuje da je kvaliteta društvene mreže Instagram ocijenjena značajno bolje u usporedbi s kvalitetom društvene mreže Facebook. Rezultati ovog istraživanja mogu pridonijeti razvoju izvrsnosti i poboljšanju usluge na društvenim mrežama.
Keywords (english)
Keywords (croatian)
Languageenglish
Languagecroatian
Publication typeScientific paper - Preliminary note / Short communication
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleEkonomska misao i praksa
Numberingvol. 30, no. 2, pp. 493-508
p-ISSN1330-1039
e-ISSN1848-963X
DOIhttps://doi.org/10.17818/EMIP/2021/2.9
URN:NBNurn:nbn:hr:191:335248
Publication2021
Document URLhttps://hrcak.srce.hr/267138
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2024-12-29 18:03:13