prikaz prve stranice dokumenta Who attends Christmas Markets and why? Analysis of visitor structure and motivation for attending two Christmas Markets in Croatia
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Scientific paper - Original scientific paper
Who attends Christmas Markets and why? Analysis of visitor structure and motivation for attending two Christmas Markets in Croatia
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 33 (2020), 1; 101-114. urn:nbn:hr:191:398304
Lončarić, Dina; Cegur Radović, Tihana; Skendrović, Patricia

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Lončarić, D., Cegur Radović, T. & Skendrović, P. (2020). Who attends Christmas Markets and why? Analysis of visitor structure and motivation for attending two Christmas Markets in Croatia. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 33. (1), 101-114. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:398304

Lončarić, Dina, et al. "Who attends Christmas Markets and why? Analysis of visitor structure and motivation for attending two Christmas Markets in Croatia." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 33, no. 1, 2020, pp. 101-114. https://urn.nsk.hr/urn:nbn:hr:191:398304

Lončarić, Dina, Tihana Cegur Radović and Patricia Skendrović. "Who attends Christmas Markets and why? Analysis of visitor structure and motivation for attending two Christmas Markets in Croatia." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 33, no. 1 (2020): 101-114. https://urn.nsk.hr/urn:nbn:hr:191:398304

Lončarić, D., Cegur Radović, T. and Skendrović, P. (2020) 'Who attends Christmas Markets and why? Analysis of visitor structure and motivation for attending two Christmas Markets in Croatia', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 33(1), pp. 101-114. Available at: https://urn.nsk.hr/urn:nbn:hr:191:398304 (Accessed 11 March 2025)

Lončarić D, Cegur Radović T, Skendrović P. Who attends Christmas Markets and why? Analysis of visitor structure and motivation for attending two Christmas Markets in Croatia. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 2020 [cited 2025 March 11];33(1):101-114. Available at: https://urn.nsk.hr/urn:nbn:hr:191:398304

D. Lončarić, T. Cegur Radović and P. Skendrović, "Who attends Christmas Markets and why? Analysis of visitor structure and motivation for attending two Christmas Markets in Croatia", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 33, no. 1, pp. 101-114, 2020. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:191:398304. [Accessed: 11 March 2025]

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Metadata
Title (english)Who attends Christmas Markets and why? Analysis of visitor structure and motivation for attending two Christmas Markets in Croatia
AuthorDina Lončarić
AuthorTihana Cegur Radović
AuthorPatricia Skendrović
Author's institutionKarlovac University of Applied Sciences
Author's institutionUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
There are various motives for visiting a festival or an event. Motivations explain why people behave in a certain way and are therefore of particular interest in the context of meeting consumer expectations and needs. In this paper, the authors investigate the motives for attending two increasingly popular Christmas Markets in Croatia. The study compares the demographic structure of visitors, their travel behaviour and motivation for visiting the two markets and determines the level of their satisfaction and intentions for future behaviour. The overall aim is to identify visitors’ needs and help destination managers organise activities that appeal to the target market. To this end, the authors have conducted desk and field research. Empirical research was conducted on the samples of Christmas Market visitors in Zagreb and Karlovac. The samples were selected using the convenience sampling method. Data analysis was performed using descriptive, inferential and multivariate statistics. The results of the research show that the travel behaviour of visitors and their motives for coming to the Christmas Markets differ, as well as their satisfaction level and loyalty. However, for both fairs a strong link was found between the visitors’ satisfaction with the visits and their intentions to revisit the two markets, recommend them, and share their experiences. This study makes a small contribution to the field of consumer behaviour by enhancing our understanding of the motivations for visiting different tourist events. The findings of this study may benefit festival and event managers by helping them deliver relevant customer experiences.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Numberingvol. 33, no. 1, pp. 101-114
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:191:398304
Publication2020
Document URLhttps://hrcak.srce.hr/239996
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2024-12-31 07:55:15