prikaz prve stranice dokumenta Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses
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Scientific paper - Original scientific paper
Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses
ENTRENOVA - ENTerprise REsearch InNOVAtion, 8 (2022), 1; 287-298. https://doi.org/10.54820/entrenova-2022-0025
Čuić Tanković, Ana; Perišić Prodan, Marina; Tomljanović, Doris

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Čuić Tanković, A., Perišić Prodan, M. & Tomljanović, D. (2022). Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses. ENTRENOVA - ENTerprise REsearch InNOVAtion, 8. (1), 287-298. doi: 10.54820/entrenova-2022-0025

Čuić Tanković, Ana, et al. "Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses." ENTRENOVA - ENTerprise REsearch InNOVAtion, vol. 8, no. 1, 2022, pp. 287-298. https://doi.org/10.54820/entrenova-2022-0025

Čuić Tanković, Ana, Marina Perišić Prodan and Doris Tomljanović. "Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses." ENTRENOVA - ENTerprise REsearch InNOVAtion 8, no. 1 (2022): 287-298. https://doi.org/10.54820/entrenova-2022-0025

Čuić Tanković, A., Perišić Prodan, M. and Tomljanović, D. (2022) 'Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses', ENTRENOVA - ENTerprise REsearch InNOVAtion, 8(1), pp. 287-298. doi: 10.54820/entrenova-2022-0025

Čuić Tanković A, Perišić Prodan M, Tomljanović D. Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses. ENTRENOVA - ENTerprise REsearch InNOVAtion [Internet]. 2022 [cited 2025 January 06];8(1):287-298. doi: 10.54820/entrenova-2022-0025

A. Čuić Tanković, M. Perišić Prodan and D. Tomljanović, "Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses", ENTRENOVA - ENTerprise REsearch InNOVAtion, vol. 8, no. 1, pp. 287-298, 2022. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:191:611730. [Accessed: 06 January 2025]

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Metadata
Title (english)Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses
AuthorAna Čuić Tanković
AuthorMarina Perišić Prodan
AuthorDoris Tomljanović
Author's institutionUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
In today's age of technological advancement and rapid change, much of the communication takes place on social networks, which offer a great opportunity for customer interaction. Social media is a popular and widely used marketing tool for communication between buyers and sellers. Advertising on social networks is relatively low, which is attractive to businesses, especially smaller ones. This paper aims to study the differences between sponsored content ads on the social networks Facebook and Instagram, using the example of a small hospitality business. The experiment consists of the same text and image posted on the social networks Instagram and Facebook and a post booster run through a mobile app adapted for smartphones. The results show that the promotion of the restaurant business positively affects increasing the number of followers on this page. There are also large differences in response between promoted and non-promoted posts, with promoted posts having a significantly higher response. Differences between Instagram and Facebook are listed, and recommendations for further research are given.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleENTRENOVA - ENTerprise REsearch InNOVAtion
Numberingvol. 8, no. 1, pp. 287-298
e-ISSN2706-4735
DOIhttps://doi.org/10.54820/entrenova-2022-0025
URN:NBNurn:nbn:hr:191:611730
Publication2022
Document URLhttps://hrcak.srce.hr/285369
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) icon
Created on2025-01-03 11:20:53