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Scientific paper - Original scientific paper
Motivation-based identity of island destinations and tourist satisfaction: the case of Croatia
In: 6th International Scientific Conference on Tourism in Southern and Eastern Europe 2021 Conference Proceedings: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure. University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. pp. 757-773. https://doi.org/10.20867/tosee.06.50
Škravan, Antonia; Bašan, Lorena; Kapeš, Jelena; Prižmić, Ivana; Franulović, Marino

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Škravan, A., Bašan, L., Kapeš, J., Prižmić, I. & Franulović, M. (2021). Motivation-based identity of island destinations and tourist satisfaction: the case of Croatia. 6th International Scientific Conference on Tourism in Southern and Eastern Europe 2021 Conference Proceedings: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure (pp. 757-773). University of Rijeka, Faculty of Tourism and Hospitality Management. doi: 10.20867/tosee.06.50

Škravan, Antonia, et al. "Motivation-based identity of island destinations and tourist satisfaction: the case of Croatia." 6th International Scientific Conference on Tourism in Southern and Eastern Europe 2021 Conference Proceedings: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021, pp. 757-773. https://urn.nsk.hr/urn:nbn:hr:191:345733

Škravan, Antonia, Lorena Bašan, Jelena Kapeš, Ivana Prižmić and Marino Franulović. "Motivation-based identity of island destinations and tourist satisfaction: the case of Croatia." In 6th International Scientific Conference on Tourism in Southern and Eastern Europe 2021 Conference Proceedings: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure, 757-773. University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. Accessed 2025 February 21. https://urn.nsk.hr/urn:nbn:hr:191:345733

Škravan, A., et al. (2021) 'Motivation-based identity of island destinations and tourist satisfaction: the case of Croatia', 6th International Scientific Conference on Tourism in Southern and Eastern Europe 2021 Conference Proceedings: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure, University of Rijeka, Faculty of Tourism and Hospitality Management, pp. 757-773. Available at: https://urn.nsk.hr/urn:nbn:hr:191:345733 (Accessed 21 February 2025)

Škravan A, Bašan L, Kapeš J, Prižmić I, Franulović M. Motivation-based identity of island destinations and tourist satisfaction: the case of Croatia. 6th International Scientific Conference on Tourism in Southern and Eastern Europe 2021 Conference Proceedings: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure. University of Rijeka, Faculty of Tourism and Hospitality Management; 2021. Pp. 757-773. [cited 2025 February 21] Available at: https://urn.nsk.hr/urn:nbn:hr:191:345733

A. Škravan, L. Bašan, J. Kapeš, I. Prižmić and M. Franulović, "Motivation-based identity of island destinations and tourist satisfaction: the case of Croatia", 6th International Scientific Conference on Tourism in Southern and Eastern Europe 2021 Conference Proceedings: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:191:345733 [Accessed: 21 February 2025]

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Metadata
Title (english)Motivation-based identity of island destinations and tourist satisfaction: the case of Croatia
AuthorAntonia Škravan
AuthorLorena Bašan
AuthorJelena Kapeš
AuthorIvana Prižmić
AuthorMarino Franulović
Author's institutionUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Purpose – This study focuses on common identity attributes of Croatian island destinations based on pull travel motivators. Its main purpose is to determine the significance of the gaps between the importance and performance of these attributes, as well as to examine their influence on overall satisfaction and destination brand loyalty. Methodology – The survey was conducted in Croatia in 2020, using two interrelated questionnaires designed for two target groups, domestic tourists and Destination Marketing Organization (DMO) managers. A total of 116 valid questionnaires were collected from tourists and 6, from the DMOs of all coastal counties. Importance-performance analysis (IPA) was applied, followed by a paired sample t- test and simple linear regression analysis. Findings – The IPA results show a negative and statistically significant difference between the importance and performance of natural and cultural attributes, making them the key points of future interest for DMO managers. The regression analysis results show a statistically significant and positive influence of all island destination attributes on overall satisfaction, and the significant positive influence of satisfaction on destination brand loyalty. Contribution – The research provides evidence on satisfaction and loyalty concerning the main motivation-based identity attributes of island destinations. The results can help DMO managers to reallocate marketing efforts from low- to high- impact areas to achieve satisfaction and brand loyalty. The findings can also help reinforce the collaborative marketing activities of Croatian island destinations based on common identity attributes.
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication title6th International Scientific Conference on Tourism in Southern and Eastern Europe 2021 Conference Proceedings: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure
Numberingpp. 757-773
p-ISSN1848-4050
DOIhttps://doi.org/10.20867/tosee.06.50
URN:NBNurn:nbn:hr:191:345733
Publication2021-12
ConferenceTitle: 6th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2021: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure (ToSEE 2021)
Acronym: ToSEE
Location: Opatija, Croatia
Organizer: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci
Start date: 2021-06-30
End date: 2021-07-02
Assembly type: Lecture
Document URLhttps://tosee.fthm.hr/images/proceedings/2021/50-_ID_86_Tosee-_Skravan
Type of resourceText
PublisherUniversity of Rijeka, Faculty of Tourism and Hospitality Management
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-02-10 12:48:09