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Scientific paper - Original scientific paper
Measuring students' memorable conference experience and behavioural intentions
In: 6th International scientific conference ToSEE Tourism in Southern and Eastern Europe 2021: conference proceedings. University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. pp. 657-672. https://doi.org/10.20867/tosee.06.44
Rašan, Dora; Laškarin Ažić, Marina

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Rašan, D. & Laškarin Ažić, M. (2021). Measuring students' memorable conference experience and behavioural intentions. 6th International scientific conference ToSEE Tourism in Southern and Eastern Europe 2021: conference proceedings (pp. 657-672). University of Rijeka, Faculty of Tourism and Hospitality Management. doi: 10.20867/tosee.06.44

Rašan, Dora and Marina Laškarin Ažić. "Measuring students' memorable conference experience and behavioural intentions." 6th International scientific conference ToSEE Tourism in Southern and Eastern Europe 2021: conference proceedings, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021, pp. 657-672. https://urn.nsk.hr/urn:nbn:hr:191:964019

Rašan, Dora and Marina Laškarin Ažić. "Measuring students' memorable conference experience and behavioural intentions." In 6th International scientific conference ToSEE Tourism in Southern and Eastern Europe 2021: conference proceedings, 657-672. University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. Accessed 2025 March 14. https://urn.nsk.hr/urn:nbn:hr:191:964019

Rašan, D. and Laškarin Ažić, M. (2021) 'Measuring students' memorable conference experience and behavioural intentions', 6th International scientific conference ToSEE Tourism in Southern and Eastern Europe 2021: conference proceedings, University of Rijeka, Faculty of Tourism and Hospitality Management, pp. 657-672. Available at: https://urn.nsk.hr/urn:nbn:hr:191:964019 (Accessed 14 March 2025)

Rašan D, Laškarin Ažić M. Measuring students' memorable conference experience and behavioural intentions. 6th International scientific conference ToSEE Tourism in Southern and Eastern Europe 2021: conference proceedings. University of Rijeka, Faculty of Tourism and Hospitality Management; 2021. Pp. 657-672. [cited 2025 March 14] Available at: https://urn.nsk.hr/urn:nbn:hr:191:964019

D. Rašan and M. Laškarin Ažić, "Measuring students' memorable conference experience and behavioural intentions", 6th International scientific conference ToSEE Tourism in Southern and Eastern Europe 2021: conference proceedings University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:191:964019 [Accessed: 14 March 2025]

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Metadata
Title (english)Measuring students' memorable conference experience and behavioural intentions
AuthorDora Rašan
AuthorMarina Laškarin Ažić
Author's institutionUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Purpose – Hosting conferences has always been of crucial importance for the development of the pre and post-seasons of some destinations in Croatia. Considering that students are becoming the most frequent conference participants, the authors recognized the need to measure their memorable conference experience (MCE). Methodology – To this aim, a questionnaire was created, based on the relevant scientific literature, and distributed online and onsite. Research was conducted among 108 students of... More the Faculty of Tourism and Hospitality Management in Opatija. Findings – This research examines key factors in creating MCEs for students, who could recall their previous memorable conference experience. Exploratory Factor Analysis was performed first, followed by the hierarchical clustering method and regression analysis to determine significant clusters among participants and their influence on behavioural intention. The results indicate that affectively loyal participants are more likely to show their behavioural intention, in comparison with affectively non-loyal participants. Contribution – The findings suggest essential implications for the tourism experience theory and for future conference organizing committeeswell. Keywords: students, memorable conference experience (MCE), hierarchical clustering, and behavioural intentions. Less
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication title6th International scientific conference ToSEE Tourism in Southern and Eastern Europe 2021: conference proceedings
Numberingpp. 657-672
p-ISSN1848-4050
DOIhttps://doi.org/10.20867/tosee.06.44
URN:NBNurn:nbn:hr:191:964019
Publication2021-12
ConferenceTitle: 6th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2021: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure (ToSEE 2021)
Location: Opatija, Croatia
Start date: 2021-06-30
End date: 2021-07-02
Assembly type: Lecture
Document URLhttps://tosee.fthm.hr/images/proceedings/2021/44-_ID_37_Tosee-_Rasan
Type of resourceText
PublisherUniversity of Rijeka, Faculty of Tourism and Hospitality Management
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-02-10 13:26:00
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