Influence of Airbnb on hotel sector performance indicators in Croatia

Zadel, Zrinka; Magaš, Damir

Scientific paper - Original scientific paper

Influence of Airbnb on hotel sector performance indicators in Croatia

In: Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings. University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. pp. 147-161. urn:nbn:hr:191:741635

Zadel, Zrinka; Magaš, Damir

Cite this document

APA 6th Edition

Zadel, Z. & Magaš, D. (2020). Influence of Airbnb on hotel sector performance indicators in Croatia. Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings (pp. 147-161). University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:741635

MLA 8th Edition

Zadel, Zrinka and Damir Magaš. "Influence of Airbnb on hotel sector performance indicators in Croatia." Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020, pp. 147-161. https://urn.nsk.hr/urn:nbn:hr:191:741635

Chicago 17th Edition

Zadel, Zrinka and Damir Magaš. "Influence of Airbnb on hotel sector performance indicators in Croatia." In Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings, 147-161. University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. Accessed 2025 February 22. https://urn.nsk.hr/urn:nbn:hr:191:741635

Harvard

Zadel, Z. and Magaš, D. (2020) 'Influence of Airbnb on hotel sector performance indicators in Croatia', Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings, University of Rijeka, Faculty of Tourism and Hospitality Management, pp. 147-161. Available at: https://urn.nsk.hr/urn:nbn:hr:191:741635 (Accessed 22 February 2025)

Vancouver

Zadel Z, Magaš D. Influence of Airbnb on hotel sector performance indicators in Croatia. Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings. University of Rijeka, Faculty of Tourism and Hospitality Management; 2020. Pp. 147-161. [cited 2025 February 22] Available at: https://urn.nsk.hr/urn:nbn:hr:191:741635

IEEE

Z. Zadel and D. Magaš, "Influence of Airbnb on hotel sector performance indicators in Croatia", Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:191:741635 [Accessed: 22 February 2025]

Cite this item: https://urn.nsk.hr/urn:nbn:hr:191:741635

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Metadata

Title (english)	Influence of Airbnb on hotel sector performance indicators in Croatia
Author	Zrinka Zadel
Author	Damir Magaš
Author's institution	University of Rijeka Faculty of Tourism and Hospitality Management
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract (english)	Purpose – The purpose of this research paper is to explore the influence of rising Airbnb supply on main hotel accommodation sector performance indicators: room revenues (RevPAR), average daily rates (ADR) and occupancy rates (OCC) in Croatia. Design – Airbnb has achieved global success and has received much research attention from scholars. We used Airbnb data as a sample of total short stay accommodation sector in Croatia Methodology – In order to quantify the extent of Airbnb influence on the hotel accommodation sector performance indicators in Croatia, a cross-section regression approach is undertaken. The data on key hotel performance indicators were obtained from Smith Travel Research (STR) while Airbnb data was obtained from Airdna, a third- party data provider. Due to data limitations the observed period were monthly observations, from January 2015 – December 2018. Approach – Croatia is a small, open, tourism- oriented economy of South East Europe and therefore offers a good opportunity to observe the influence of Airbnb and the sharing economy on hotel sector performance in the European south – east Findings – The findings indicate a statistically significant positive influence of rising Airbnb supply on main hotel sector performance indicators except occupancy. Originality of the research – Research reported thus so far provides mixed findings on the influence of Airbnb on hotel sector performance indicators. This paper offers a first insight into the impact of Airbnb on Croatian hotel accommodation sector performance indicators. We used Airbnb data as a sample of total short stay accommodation sector in Croatia and report positive correlations with main hotel performance indicators. Recommendations for policy and future research are provided.
Language	english
Publication type	Scientific paper - Original scientific paper
Publication status	Published
Peer review	Peer review - international
Publication version	Published version
Publication title	Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings
Numbering	pp. 147-161
URN:NBN	urn:nbn:hr:191:741635
Publication	2020
Conference	Title: 25th Biennial International Congress Tourism & Hospitality Industry - Trends and Challenges Location: Opatija, Croatia Start date: 2020-05-04 End date: 2020-05-06 Assembly type: Other
Type of resource	Text
Publisher	University of Rijeka, Faculty of Tourism and Hospitality Management
Access conditions	Open access
Terms of use
Created on	2025-02-11 12:54:07