prikaz prve stranice dokumenta Topic modelling of Croatian five-star hotel brands posts on Facebook using Latent Dirichlet Allocation
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Scientific paper - Chapter in Book
Topic modelling of Croatian five-star hotel brands posts on Facebook using Latent Dirichlet Allocation
In: Economics and business of the post COVID-19 world / Drezgić, Saša; Host, Alen; Tomljenović, Marko; Živković, Saša (Ed.). Rijeka: Ekonomski fakultet Sveučilišta u Rijeci, 2023. pp. 161-179. urn:nbn:hr:191:234102
Mušanović, Jelena; Dorčić, Jelena

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Mušanović, J. & Dorčić, J. (2023). Topic modelling of Croatian five-star hotel brands posts on Facebook using Latent Dirichlet Allocation. In S. Drezgić, (Ed.), A. Host, (Ed.), M. Tomljenović, (Ed.), S. Živković, (Ed.), Economics and business of the post COVID-19 world (pp. 161-179). Rijeka: Ekonomski fakultet Sveučilišta u Rijeci. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:234102

Mušanović, Jelena and Jelena Dorčić. "Topic modelling of Croatian five-star hotel brands posts on Facebook using Latent Dirichlet Allocation." Economics and business of the post COVID-19 world, edited by Saša Drezgić, edited by Alen Host, edited by Marko Tomljenović, edited by Saša Živković, Ekonomski fakultet Sveučilišta u Rijeci, 2023, pp. 161-179. https://urn.nsk.hr/urn:nbn:hr:191:234102

Mušanović, Jelena and Jelena Dorčić. "Topic modelling of Croatian five-star hotel brands posts on Facebook using Latent Dirichlet Allocation." In Economics and business of the post COVID-19 world, edited by Saša Drezgić, edited by Alen Host, edited by Marko Tomljenović, edited by Saša Živković, 161-179. Rijeka: Ekonomski fakultet Sveučilišta u Rijeci, 2023. https://urn.nsk.hr/urn:nbn:hr:191:234102

Mušanović, J. and Dorčić, J. (2023) 'Topic modelling of Croatian five-star hotel brands posts on Facebook using Latent Dirichlet Allocation' in Drezgić, S. (ed.), Host, A. (ed.), Tomljenović, M. (ed.), Živković, S. (ed.) Economics and business of the post COVID-19 world Rijeka: Ekonomski fakultet Sveučilišta u Rijeci, pp. 161-179. Available at: https://urn.nsk.hr/urn:nbn:hr:191:234102 (Accessed 18 February 2025)

Mušanović J, Dorčić J. Topic modelling of Croatian five-star hotel brands posts on Facebook using Latent Dirichlet Allocation. In: S. Drezgić, ed., A. Host, ed., M. Tomljenović, ed., S. Živković, ed. Economics and business of the post COVID-19 world. Rijeka: Ekonomski fakultet Sveučilišta u Rijeci; 2023. Pp. 161-179. [cited 2025 February 18] Available at: https://urn.nsk.hr/urn:nbn:hr:191:234102

J. Mušanović and J. Dorčić, "Topic modelling of Croatian five-star hotel brands posts on Facebook using Latent Dirichlet Allocation", Economics and business of the post COVID-19 world, S. Drezgić et al., Eds. Rijeka: Ekonomski fakultet Sveučilišta u Rijeci, 2023, pp. 161-179. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:191:234102

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Metadata
Title (english)Topic modelling of Croatian five-star hotel brands posts on Facebook using Latent Dirichlet Allocation
AuthorJelena Mušanović
AuthorJelena Dorčić
EditorSaša Drezgić
EditorAlen Host
EditorMarko Tomljenović
EditorSaša Živković
Author's institutionUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Official websites of hotel brands on Facebook are still an efficient way to interact with their customers, as the interaction between them covers different types of valuable information and benefits. The purpose of this study is to investigate the activities of hotel brands in social media and extract latent posting topics from Croatian five- star hotel brands. The authors used descriptive statistical analysis to analyse hotel brands’ activity and the probabilistic generative topic model Latent Dirichlet Allocation (LDA) to extract latent topics from the large number of hotel brands’ posts on Facebook. The results show that Croatian five-star hotel brands pursue the most common social media marketing objectives based on relationship building, publicity or message strategies, brand building, market research and sales promotion. The paper discusses the application of the Latent Dirichlet Allocation analysis and offers recommendations, challenges, and current insights into applied Croatian marketing strategies on the social media platform.
Keywords (english)
Languageenglish
Publication typeScientific paper - Chapter in Book
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Book titleEconomics and business of the post COVID-19 world
Numberingpp. 161-179
ISBN978-953-7813-76-5 (e-izdanje)
URN:NBNurn:nbn:hr:191:234102
Publication2023
Document URLhttps://urn.nsk.hr/urn:nbn:hr:192:177310
Type of resourceText
PublisherEkonomski fakultet Sveučilišta u Rijeci
Publishing placeRijeka
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-02-18 15:15:08