prikaz prve stranice dokumenta The influence of Instagram in destination choice for generation Z: mediating roles of social escapism motivation and pleasure
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Scientific paper - Original scientific paper
The influence of Instagram in destination choice for generation Z: mediating roles of social escapism motivation and pleasure
In: 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism. University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. pp. 71-84. https://doi.org/10.20867/tosee.07.5
Čuić Tanković, Ana; Vidović, Tajana

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Čuić Tanković, A. & Vidović, T. (2023). The influence of Instagram in destination choice for generation Z: mediating roles of social escapism motivation and pleasure. 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism (pp. 71-84). University of Rijeka, Faculty of Tourism and Hospitality Management. doi: 10.20867/tosee.07.5

Čuić Tanković, Ana and Tajana Vidović. "The influence of Instagram in destination choice for generation Z: mediating roles of social escapism motivation and pleasure." 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023, pp. 71-84. https://urn.nsk.hr/urn:nbn:hr:191:682820

Čuić Tanković, Ana and Tajana Vidović. "The influence of Instagram in destination choice for generation Z: mediating roles of social escapism motivation and pleasure." In 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism, 71-84. University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. Accessed 2025 April 01. https://urn.nsk.hr/urn:nbn:hr:191:682820

Čuić Tanković, A. and Vidović, T. (2023) 'The influence of Instagram in destination choice for generation Z: mediating roles of social escapism motivation and pleasure', 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism, University of Rijeka, Faculty of Tourism and Hospitality Management, pp. 71-84. Available at: https://urn.nsk.hr/urn:nbn:hr:191:682820 (Accessed 01 April 2025)

Čuić Tanković A, Vidović T. The influence of Instagram in destination choice for generation Z: mediating roles of social escapism motivation and pleasure. 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism. University of Rijeka, Faculty of Tourism and Hospitality Management; 2023. Pp. 71-84. [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:191:682820

A. Čuić Tanković and T. Vidović, "The influence of Instagram in destination choice for generation Z: mediating roles of social escapism motivation and pleasure", 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:191:682820 [Accessed: 01 April 2025]

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Metadata
Title (english)The influence of Instagram in destination choice for generation Z: mediating roles of social escapism motivation and pleasure
AuthorAna Čuić Tanković
AuthorTajana Vidović
Author's institutionUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Purpose – Instagram is a social media platform that focuses heavily on visual communication, where photos and videos are shared. The purpose of this paper is to show the possible influences of Instagram on the choice of a travel destination among Generation Z. The aim of this paper is to investigate the determinants of Instagram influence for destination selection for Generation Z according to the attitude, usage of social media, and information reliability, where social escapism motivation and... More pleasure have a mediatic effect. Methodology – To understand better the influence of Instagram in destination selection, a theoretical systematization and analysis of previous literature is presented. Primary research was conducted based on an online questionnaire developed from previous research and adapted for the objectives of this paper. The collected data were empirically tested and validated through partial least squares structural equation modelling (PLS-SEM). Findings – The results suggest that the effect of Information reliability and Attitude are mediated by Pleasure and Social escapism motivation, while Usage of social media it is not. Attitude and Information reliability have a significant positive effect both on Pleasure and on Social escapism motivation, while Social media usage has not an significant positive effect on Pleasure and Social escapism motivation. Contribution – This research contributes to both theory and practice. It identifies the factors that contribute to importance of Instagram in destination selection for Generation Z. The antecedents as attitude, usage of social media, and information reliability in regards to the Instagram influence prove a scientific contribution of the study while contributes to knowledge of Social escapism motivation and Pleasure playing a mediating role. The practical contribution of the paper is that it presents a better understanding of behavioral intentions of Generation Z that can help destination marketing organizations to develop effective digital marketing strategies. Less
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication title7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism
Numberingpp. 71-84
p-ISSN1848-4050
DOIhttps://doi.org/10.20867/tosee.07.5
URN:NBNurn:nbn:hr:191:682820
Publication2023
ConferenceTitle: 7th International Scientific Conference ToSEE – Tourism in Southern and Eastern Europe 2023 Engagement & Empowerment: A Path Toward Sustainable Tourism
Acronym: ToSEE2023
Location: Opatija, Croatia
Start date: 2023-05-23
End date: 2023-05-25
Assembly type: Lecture
Document URLhttps://tosee.fthm.hr/images/proceedings/2023/5_ID_85_Cuic_Tankovic_Vidovic
Type of resourceText
PublisherUniversity of Rijeka, Faculty of Tourism and Hospitality Management
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-02-20 12:39:21
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