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Scientific paper - Original scientific paper
Music events as an innovation element of the tourism offering
In: 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism. Fakultet za menadžment u turizmu i ugostiteljstvu, Sveučilišta u Rijeci, 2023. pp. 397-408. urn:nbn:hr:191:944993
Stipanović, Christian; Rudan, Elena; Zubović, Vedran

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Stipanović, C., Rudan, E. & Zubović, V. (2023). Music events as an innovation element of the tourism offering. 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism (pp. 397-408). Fakultet za menadžment u turizmu i ugostiteljstvu, Sveučilišta u Rijeci. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:944993

Stipanović, Christian, et al. "Music events as an innovation element of the tourism offering." 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism, Fakultet za menadžment u turizmu i ugostiteljstvu, Sveučilišta u Rijeci, 2023, pp. 397-408. https://urn.nsk.hr/urn:nbn:hr:191:944993

Stipanović, Christian, Elena Rudan and Vedran Zubović. "Music events as an innovation element of the tourism offering." In 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism, 397-408. Fakultet za menadžment u turizmu i ugostiteljstvu, Sveučilišta u Rijeci, 2023. Accessed 2025 February 23. https://urn.nsk.hr/urn:nbn:hr:191:944993

Stipanović, C., Rudan, E. and Zubović, V. (2023) 'Music events as an innovation element of the tourism offering', 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism, Fakultet za menadžment u turizmu i ugostiteljstvu, Sveučilišta u Rijeci, pp. 397-408. Available at: https://urn.nsk.hr/urn:nbn:hr:191:944993 (Accessed 23 February 2025)

Stipanović C, Rudan E, Zubović V. Music events as an innovation element of the tourism offering. 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism. Fakultet za menadžment u turizmu i ugostiteljstvu, Sveučilišta u Rijeci; 2023. Pp. 397-408. [cited 2025 February 23] Available at: https://urn.nsk.hr/urn:nbn:hr:191:944993

C. Stipanović, E. Rudan and V. Zubović, "Music events as an innovation element of the tourism offering", 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism Fakultet za menadžment u turizmu i ugostiteljstvu, Sveučilišta u Rijeci, 2023. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:191:944993 [Accessed: 23 February 2025]

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Metadata
Title (english)Music events as an innovation element of the tourism offering
AuthorChristian Stipanović
AuthorElena Rudan
AuthorVedran Zubović
Author's institutionUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Purpose – Music tourism refers to attendance at music events such as concerts, festivals, and other music-related activities. This form of tourism can have a significant effect on the development of destinations hosting music events, and can also contribute to the promotion of a destination's cultural heritage and identity. Croatian destinations organize various music events and strive to become distinctive music-event destinations. In the process of diversification relative to the global, universal offering, the valorisation of traditional music plays an important role in creating a unique experience. The aim of the article is to analyse the attitudes of Generation Y tourists towards traditional-music events and the supplementary offering with a view to innovating music festivals and concerts, which can become the main motivation for visiting a destination. Methodology – The research of the music preferences of Generation Y in tourism is based on a questionnaire survey of 123 respondents in Croatia, who evaluated the offering of music festivals and traditional-music events in the overall offering of music events in the destination. Factor analysis was conducted to determine the factors that influence the behavioural intentions and selection of traditional-music festivals of Generation Y. Findings – The main results of the research are the identification of the most important characteristics for choosing a type of music event and their impact on a destination’s music offering and overall tourism offering. The results show that attendance at traditional-music events depends mainly on the respondents’ personal preferences and the quality of the event offerings, while a destination's supplementary facilities and services are not critical to the choice of a music event in tourism. The development of events to innovate a destination’s offering must focus on the quality of music events geared to the target segment and should be based on stakeholder synergy and the knowledge of musicologists. Contribution – This research is significant because no previous research results have been found on Generation Y in relation to the evaluation of traditional-music events and their role in the overall music offering of a destination. The results contribute to a better understanding of the needs and preferences of specific generations who attend music events, and of the supporting destination strategies in destination audio management.
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication title7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism
Numberingpp. 397-408
URN:NBNurn:nbn:hr:191:944993
Publication2023
ProjectNumber: UNIRI-DRUSTV-18-39
Title (croatian): Audio menadžment u funkciji razvoja turističke destinacije
Title (english): The role of audio management in tourist destination development
Leader: Christian Stipanović
Jurisdiction: Croatia
ConferenceTitle: 7th International Scientific Conference ToSEE – Tourism in Southern and Eastern Europe 2023 Engagement & Empowerment: A Path Toward Sustainable Tourism
Acronym: ToSEE2023
Location: Opatija, Croatia
Start date: 2023-05-25
End date: 2023-05-27
Assembly type: Lecture
Type of resourceText
PublisherFakultet za menadžment u turizmu i ugostiteljstvu, Sveučilišta u Rijeci
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-02-20 13:06:47