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Scientific paper - Original scientific paper
Can Generation Z implement sustainable development in tourism?
In: 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism. University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. pp. 231-248. https://doi.org/10.20867/tosee.07.16
Krstinić Nižić, Marinela; Butković, Ivan

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Krstinić Nižić, M. & Butković, I. (2023). Can Generation Z implement sustainable development in tourism?. 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism (pp. 231-248). University of Rijeka, Faculty of Tourism and Hospitality Management. doi: 10.20867/tosee.07.16

Krstinić Nižić, Marinela and Ivan Butković. "Can Generation Z implement sustainable development in tourism?." 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023, pp. 231-248. https://urn.nsk.hr/urn:nbn:hr:191:711149

Krstinić Nižić, Marinela and Ivan Butković. "Can Generation Z implement sustainable development in tourism?." In 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism, 231-248. University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. Accessed 2025 February 24. https://urn.nsk.hr/urn:nbn:hr:191:711149

Krstinić Nižić, M. and Butković, I. (2023) 'Can Generation Z implement sustainable development in tourism?', 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism, University of Rijeka, Faculty of Tourism and Hospitality Management, pp. 231-248. Available at: https://urn.nsk.hr/urn:nbn:hr:191:711149 (Accessed 24 February 2025)

Krstinić Nižić M, Butković I. Can Generation Z implement sustainable development in tourism?. 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism. University of Rijeka, Faculty of Tourism and Hospitality Management; 2023. Pp. 231-248. [cited 2025 February 24] Available at: https://urn.nsk.hr/urn:nbn:hr:191:711149

M. Krstinić Nižić and I. Butković, "Can Generation Z implement sustainable development in tourism?", 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:191:711149 [Accessed: 24 February 2025]

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Metadata
Title (english)Can Generation Z implement sustainable development in tourism?
AuthorMarinela Krstinić Nižić
AuthorIvan Butković
Author's institutionUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Purpose - In the context of tourism, which is strongly focused on service delivery and a direct relationship with guests, employees can play a key role in implementing sustainability. The purpose of this paper is to investigate the attitudes of students, i.e. Generation Z (1995-2002), as new employees entering the labor market and their role in the implementation of sustainable development in tourism. Methodology - A qualitative survey was conducted on a sample of 100 students from all years of study at the Faculty of Tourism and Hospitality Management (N=100) University of Rijeka. The survey was based on existing research. The main research question is: As a new workforce, is Generation Z ready to implement the principles of sustainable development in tourism and do they understand the importance of sustainable development in their early career? Findings - The results show the perception of Generation Z's attitudes as a new sustainable workforce, i.e., the green generation. Sustainability is important to them, but they put career success first. They place a high value on implementing sustainable development measures in their daily lives, but believe that they cannot make a greater contribution to sustainability at the beginning of their careers. They believe that the key role in implementing sustainability lies with management. Contribution - Many studies have been conducted on Generation Z as a workforce and how best to identify their wants and needs, but few of them have addressed the link between sustainable development and Generation Z careers in tourism. Therefore, this paper attempts to fill this research gap. Based on the research conducted, the authors analyze the attitudes of Generation Z and conclude that it is necessary to continuously educate students as a new workforce to become a green generation. This conclusion also represents the practical contribution of the work. The contribution of the work will be recognized not only by future researchers working on similar issues, but also by employers who want to attract and retain new workers for tourism.
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication title7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism
Numberingpp. 231-248
p-ISSN1848-4050
DOIhttps://doi.org/10.20867/tosee.07.16
URN:NBNurn:nbn:hr:191:711149
Publication2023
ProjectNumber: UNIRI-DRUSTV-18-212
Title (croatian): Održivi gradovi kao nositelji gospodarskog razvoja
Title (english): Sustainable cities as carriers of economic development
Leader: Marinela Krstinić Nižić
Jurisdiction: Croatia
ConferenceTitle: 7th International Scientific Conference ToSEE – Tourism in Southern and Eastern Europe 2023 Engagement & Empowerment: A Path Toward Sustainable Tourism
Acronym: ToSEE2023
Location: Opatija, Croatia
Start date: 2023-05-25
End date: 2023-05-27
Assembly type: Lecture
Document URLhttps://tosee.fthm.hr/images/proceedings/2023/16_ID_90_Krstinic_Ni_ic_Butkovic
Type of resourceText
PublisherUniversity of Rijeka, Faculty of Tourism and Hospitality Management
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-02-20 13:26:09