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undergraduate thesis
YouTube kao promotivni kanal u turizmu
2017. urn:nbn:hr:191:542658
Maltar, Toni
University of Rijeka
Faculty of Tourism and Hospitality Management

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Maltar, T. (2017). YouTube kao promotivni kanal u turizmu (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:542658

Maltar, Toni. "YouTube kao promotivni kanal u turizmu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2017. https://urn.nsk.hr/urn:nbn:hr:191:542658

Maltar, Toni. "YouTube kao promotivni kanal u turizmu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2017. https://urn.nsk.hr/urn:nbn:hr:191:542658

Maltar, T. (2017). 'YouTube kao promotivni kanal u turizmu', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 21 February 2025, https://urn.nsk.hr/urn:nbn:hr:191:542658

Maltar T. YouTube kao promotivni kanal u turizmu [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2017 [cited 2025 February 21] Available at: https://urn.nsk.hr/urn:nbn:hr:191:542658

T. Maltar, "YouTube kao promotivni kanal u turizmu", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:191:542658

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Metadata
TitleYouTube kao promotivni kanal u turizmu
Title (english)YouTube as a Promotion Channel in Tourism
AuthorToni Maltar
MentorMislav Šimunić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2017-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovog rada je potaknuti čitatelja da prepozna mogućnosti koje pružaju društvene mreže i da uvidi načine jeftinije promocije proizvoda i usluga. U radu će biti naglasak na društvenu mrežu YouTube te njegove prednosti i koristi u promociji turističkog sadržaja, ali će osvrt biti i na ostale promotivne kanale kao što su to npr. TV reklame te novinski i radio oglasi. Iznijet će se određene statistike, analize i usporedbe YouTube kanala koji se bave promocijom turistički destinacija. Uz to, dotaknut će se poglavlja koja govore o čimbenicima za izradu atraktivnijih sadržaja na YouTubeu. Zadnje poglavlje završnog rada govorit će o postupcima, smjernicama te načinima kako upravljajući YouTube kanalom zaraditi novac.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:542658
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management
Course: Hospitality Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-01-08 16:58:44