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undergraduate thesis
Konkurentnost tvrtke temeljena na inovativnim marketinškim aktivnostima
2018. urn:nbn:hr:191:759219
Sušić, Una
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Sušić, U. (2018). Konkurentnost tvrtke temeljena na inovativnim marketinškim aktivnostima (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:759219

Sušić, Una. "Konkurentnost tvrtke temeljena na inovativnim marketinškim aktivnostima." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:759219

Sušić, Una. "Konkurentnost tvrtke temeljena na inovativnim marketinškim aktivnostima." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:759219

Sušić, U. (2018). 'Konkurentnost tvrtke temeljena na inovativnim marketinškim aktivnostima', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:191:759219

Sušić U. Konkurentnost tvrtke temeljena na inovativnim marketinškim aktivnostima [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2018 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:191:759219

U. Sušić, "Konkurentnost tvrtke temeljena na inovativnim marketinškim aktivnostima", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:191:759219

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Metadata
TitleKonkurentnost tvrtke temeljena na inovativnim marketinškim aktivnostima
Title (english)Company competitiveness based on inovative marketing activities
AuthorUna Sušić
MentorLorena Bašan (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2018-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Poliklinika Glavić je neurorehabilitacijski centar koji je osnovan prije dvadeset i dvije godine. Poliklinika Glavić trenutno djeluje na dvije lokacije u Republici Hrvatskoj, u Dubrovniku i u Zagrebu, iako joj je jedan od glavnih ciljeva širenje na nova tržišta. Poliklinika Glavić se u potpunosti nalazi u privatnom vlasništvu te je način na koji je pozicionirana na tržištu zavidan. Poliklinika svake godine bilježi rast u poslovanju, a to sve zahvaljujući načinu na koji odgovara na potrebe tržišta. Ono što ju čini različitom od ostalih sličnih ustanova je način na koji Poliklinika osluškuje potrebe svojih klijenata te uz pomoć stručnog tima, znanja i vještina pristupa razvijanju inovacijskog pristupa u liječenju. Poliklinika djeluje na tržištu Republike Hrvatske, no postala je poznata u svijetu i pruža usluge klijentima koji dolaze iz različitih dijelova svijeta. Taj rezultat može zahvaliti ne samo inovacijskim postupcima koje razvija nego i načinu na koji se ophodi sa klijentima, odnosno uspješno primjenjujući inovativne marketinške aktivnosti u svom poslovanju.
Abstract (english)
Polyclinic Glavić is a neurorehabilitation center that was established twenty two years ago. Polyclinic Glavić currently operates in two locations in the Republic of Croatia, Dubrovnik and Zagreb, althoughit is one of the main goals of spreading new markets. Polyclinic Glavić is completely privately owned and the way it is positioned in the market is enviable. Every year the clinic records growth in business, all thanks to the way it meets the needs of the market. What makes it different from other similar institutions is the way the Polyclinic is listening to the needs of its clients and with the help of an expert team, knowledge and skills to approach the development of an innovative approach to treatment. The Polyclinic operates on the market of the Republic of Croatia, but has become famous in the world and provides services to customers coming from different parts of the world. This result can be thanks not only to the innovation processes it develops, and the way it is taught with customers respectively successfully implementing marketing activities in their business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:759219
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2020-03-24 07:50:51