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undergraduate thesis
Brend strategija hotelskog poduzeća na primjeru Amadria Parka
2023. urn:nbn:hr:191:733026
Maračić, Nikolina
University of Rijeka
Faculty of Tourism and Hospitality Management

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Maračić, N. (2023). Brend strategija hotelskog poduzeća na primjeru Amadria Parka (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:733026

Maračić, Nikolina. "Brend strategija hotelskog poduzeća na primjeru Amadria Parka." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:733026

Maračić, Nikolina. "Brend strategija hotelskog poduzeća na primjeru Amadria Parka." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:733026

Maračić, N. (2023). 'Brend strategija hotelskog poduzeća na primjeru Amadria Parka', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 11 January 2025, https://urn.nsk.hr/urn:nbn:hr:191:733026

Maračić N. Brend strategija hotelskog poduzeća na primjeru Amadria Parka [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2023 [cited 2025 January 11] Available at: https://urn.nsk.hr/urn:nbn:hr:191:733026

N. Maračić, "Brend strategija hotelskog poduzeća na primjeru Amadria Parka", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:191:733026

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Metadata
TitleBrend strategija hotelskog poduzeća na primjeru Amadria Parka
Title (english)Brand strategy of a hotel company on the example of Amadria Park
AuthorNikolina Maračić
MentorLidija Bagarić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2023-07-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U današnje vrijeme brendiranje je jedan od ključnih pojmova u marketingu za kojeg je zasigurno gotovo svatko čuo. Puno ljudi ima pretpostavku o tome što točno čini neki određeni brend i, dok njega svakako može činiti mnoštvo stvari i pojmova, u ovome će se radu fokusirati konkretno na brend strategije hotelskih poduzeća. Ukoliko adekvatno izvedena, brend strategija poduzećima daje ono nešto po čemu se oni mogu izdvojiti među konkurentima, kojih je u današnje vrijeme u svakom području mnoštvo – zato je od iznimne važnosti da ta strategija bude temeljito i detaljno izučena te taktički provedena u djelo. Hotelsko poduzeće na čijem će se primjeru u ovome radu obraditi brend strategija poduzeća jest Amadria Park. Kao hotelsko poduzeće čiji se hoteli nalaze u nekim od najatraktivnijih hrvatskih turističkih odredišta, Amadria Park hoteli, kao i svi ostali hoteli, pri svakom marketinškom koraku i pri svakoj marketinškoj odluci gledaju kako se diferencirati od ostalih te svim stalnim i potencijalnim gostima ostaviti snažan dojam – kako to čine slijedi u ostatku ovog rada.
Abstract (english)
Nowadays, branding is one of the key and most important terms in marketing surely almost everyone has heard of. A lot of people have an assumption about what exactly the meaning of a brand is and, while it can certainly be considered a multitude of things, this thesis will focus on specifically on the brand strategy of hotel companies. If it is adequately implemented, brand strategy gives companies something they can stand out with among their competitors who are nowadays present in every area of work - that is exactly why this strategy is extremely important be studied thoroughly and in detail, and furthermore tactically implemented. The hotel company which will serve as an example of a brand strategy of a company in this thesis is Amadria Park. As a hotel company whose hotels are located in some of the most attractive Croatian tourist destinations, Amadria Park hotels, as well as all other hotels, strive to differentiate themsevles with every step and with every marketing decision they make. The explanation of how they manage to do that follows in the rest of this thesis.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:733026
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Entrepreneurship in Tourism and Hospitality; Tourism Management; Hospitality Management; International Tourism and Hospitality Management; Event and Leisure Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2023-06-27 05:44:21