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master's thesis
Utjecaj influencera na percepciju ljepote
2022. urn:nbn:hr:191:640554
Borši, Mia
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Borši, M. (2022). Utjecaj influencera na percepciju ljepote (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:640554

Borši, Mia. "Utjecaj influencera na percepciju ljepote." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:640554

Borši, Mia. "Utjecaj influencera na percepciju ljepote." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:640554

Borši, M. (2022). 'Utjecaj influencera na percepciju ljepote', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 29 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:640554

Borši M. Utjecaj influencera na percepciju ljepote [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2022 [cited 2024 November 29] Available at: https://urn.nsk.hr/urn:nbn:hr:191:640554

M. Borši, "Utjecaj influencera na percepciju ljepote", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:191:640554

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Metadata
TitleUtjecaj influencera na percepciju ljepote
Title (english)Influencer's impact on beauty perception
AuthorMia Borši
MentorAna Čuić Tanković (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2022-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Pri nastanku, primarni cilj društvenih mreža bio je povezivanje ljudi bez obzira na geografsku lokaciju te dijeljenje sadržaja sa najbližima. Sve češćim korištenjem Instagrama kao društvene mreže, na kojoj su se u početku dijelile isključivo fotografije, ljudi su počeli stvarati zajednice sa sličnim interesima te su se istaknuli leaderi grupe tj. influenceri. Poduzeća su počela nuditi poslovnu suradnju za rad putem društvene mreže te je posao influencera bio promovirati proizvod u najboljem svijetu te poboljšati prodaju istog. Kako bi ostvarili veći profit, proizvod bi bio estetski modificiran, zajedno sa osobom na fotografiji stvarajući osjećaj savršenosti te samim time, stvarajući potrebu za proizvodom. U ovom diplomskom radu istraženo je koliku povezanost influenceri zapravo imaju na percepciju ljepote te koliku ulogu imaju body positive influenceri na povećanje samopouzdanja. Rezultati istraživanja pokazuju korelaciju između Interesa za body positive influencere i Samopouzdanjem te direktnu povezanost između Korištenja društvenih mreža sa Samopouzdanjem.
Abstract (english)
When it was created, the primary goal of social networks was to connect people regardless of geographical location and share content with the loved ones. More and more frequent use of Instagram as a social network, where only photographs were distributed at the beginning, people started to form communities with similar interests and the leaderi of the group, i.e. influencers, were emphasized. Businesses have started offering business cooperation for their work through the social network and the job of the influencer is to “push” and promote the product in the best world. In order to achieve a higher profit, the product would be aesthetically modified, together with the person in the photograph, creating a sense of perfection and thus creating the need for the product. In this graduate study, the influence of influencers on the perception of beauty and the role played by body positive influencers on increasing self-confidence have been investigated. The results of the research show the correlation between The interest for body positive influencers and Self-confidence and the direct connection between The use of social networks and Self-confidence.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:640554
Study programmeTitle: Marketing in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-18 10:47:25