| Abstract | Posljednjih godina, modna industrija je istraživala različita moderna rješenja za rješavanje izazova u pogledu utjecaja na okoliš, a neki od njih su usvajanje reciklirane tkanine, organskog pamuka i biorazgradivih materijala te implementacija kružne ekonomije u modi kao pristupa eliminacije otpada i smanjenja potrošnje resursa promicanjem ponovne upotrebe, popravka i recikliranja odjeće. Modni certifikati mogu pomoći pojedincima da se istaknu među konkurentima, pokažu stručnost i predanost u održivoj modnoj industriji. Međutim, dominacija sintetičkih materijala, točnije poliestera kao glavnog materijala u proizvodnji predstavlja prepreku jer se prilikom pranja takve odjeće otpušta mikroplastika koja završi u svjetskim vodama te ugrožava morski i ljudski život. Primjenom moderne tehnologije, u svijetu se pojavljuju filteri i v rećice koje „skupljaju“ mikroplastiku, dolazi se do novih sirovina za izradu odjeće kao što je lišće ananasa. Među mlađom populacijom sve se više popularizira thrifting i odlasci na buvljake kao primjeri jedinstvenog potrošačkog iskustva, socijalizacije, cjenovne prihvatljivosti i oblika održivosti. |
| Abstract (english) | In recent years, the fashion industry has explored various modern solutions to address environmental challenges, some of which are the embracement of recycled fabric, organic cotton, and biodegradable materials, together with the implementation of the circular economy in fashion as an approach to eliminating waste and reducing resource consumption by promoting reuse, repair, and recycling of clothes. Fashion certifications can help individuals stand out from the competition, demonstrate expertise and commitment in the sustainable fashion industry. However, the dominance of synthetic materials, specifically polyester as the main material in production, represents an obstacle; microplastics shed from polyester fabrics due to the friction caused by washing and wearing. As the fabric rubs against itself or other surfaces, small fibers brea k off and are released into the water or air which endangers marine and human life. With the application of modern technology, there are filters and bags that "collect" microplastics, as well as new materials for making clothes, such as pineapple leaves. Among the younger population, thrifting and trips to flea markets are becoming increasingly popular as examples of a unique consumer experience, socialization, affordability, and a form of sustainability. |
