Stavovi potrošača prema prikrivenom oglašavanju

Jelić, Antonia

prikaz prve stranice dokumenta Stavovi potrošača prema prikrivenom oglašavanju

Access restricted to students and staff of home institution

undergraduate thesis

Stavovi potrošača prema prikrivenom oglašavanju

2016. urn:nbn:hr:191:288906

Jelić, Antonia

University of Rijeka
Faculty of Tourism and Hospitality Management

Request a copy
of the document

Cite this document

APA 6th Edition

Jelić, A. (2016). Stavovi potrošača prema prikrivenom oglašavanju (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:288906

MLA 8th Edition

Jelić, Antonia. "Stavovi potrošača prema prikrivenom oglašavanju." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2016. https://urn.nsk.hr/urn:nbn:hr:191:288906

Chicago 17th Edition

Harvard

Jelić, A. (2016). 'Stavovi potrošača prema prikrivenom oglašavanju', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:191:288906

Vancouver

Jelić A. Stavovi potrošača prema prikrivenom oglašavanju [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2016 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:191:288906

IEEE

A. Jelić, "Stavovi potrošača prema prikrivenom oglašavanju", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:191:288906

Cite this item: https://urn.nsk.hr/urn:nbn:hr:191:288906

Please login to the repository to save this object to your list.

Metadata

Title	Stavovi potrošača prema prikrivenom oglašavanju
Title (english)	Consumer Attitudes towards Product Placement
Author	Antonia Jelić
Mentor	Lidija Bagarić (mentor)
Granter	University of Rijeka Faculty of Tourism and Hospitality Management Opatija
Defense date and country	2016-09-07, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Kao rezultat zasićenosti tržišta tradicionalnim oglašavanjem javljaju se nekonvencionalni tipovi oglašavanja među kojima je najutjecajnije prikriveno oglašavanje. Ovaj tip oglašavanja primjenu nalazi u svim medijskim kanalima, a najveći utisak na potrošače ostavlja putem televizije koja predstavlja savršen spoj slike i zvuka. Prikriveno oglašavanje dovodi u pitanje etičnost promotivnih aktivnosti prema kojima šira publika ima različite stavove – pozitivne ili negativne. Svrha ovog rada je... More
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:191:288906
Study programme	Title: Business Economics in Tourism and Hospitalit; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management,, International Tourism and Hospitality Managemen, Event and Leisure Management Course: Tourism Management Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Created on	2016-11-04 17:59:11

closeAccessibilityrefresh

Accessibility