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undergraduate thesis
Ponašanje potrošača na turističkom tržištu u vrijeme pandemije COVID-19
2023. urn:nbn:hr:191:065294
Kezić, Dijana
University of Rijeka
Faculty of Tourism and Hospitality Management

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Kezić, D. (2023). Ponašanje potrošača na turističkom tržištu u vrijeme pandemije COVID-19 (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:065294

Kezić, Dijana. "Ponašanje potrošača na turističkom tržištu u vrijeme pandemije COVID-19." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:065294

Kezić, Dijana. "Ponašanje potrošača na turističkom tržištu u vrijeme pandemije COVID-19." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:065294

Kezić, D. (2023). 'Ponašanje potrošača na turističkom tržištu u vrijeme pandemije COVID-19', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:065294

Kezić D. Ponašanje potrošača na turističkom tržištu u vrijeme pandemije COVID-19 [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2023 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:191:065294

D. Kezić, "Ponašanje potrošača na turističkom tržištu u vrijeme pandemije COVID-19", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:191:065294

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Metadata
TitlePonašanje potrošača na turističkom tržištu u vrijeme pandemije COVID-19
Title (english)Consumer behavior in the tourism sector during the COVID-19 pandemic
AuthorDijana Kezić
MentorDaniel Dragičević (mentor)
Committee memberIvana Ivančić (predsjednik povjerenstva)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2023-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Microeconomics
Abstract
Pandemija virusa COVID-19 dovela je do globalnih izazova te ekonomske i zdravstvene krize. Samim time pandemija je imala utjecaj prema turizmu i putovanjima te složena društveno ekonomska pojava promatrana kao podsustav gospodarskog sustava i putovanja suočila s najteže pogođenim COVID-19 utjecajem na turizam i jedna je od najteže oštećenih svjetskih industrija. Slobodno vrijeme i unutarnji turizam ukazali su na veliki pad u iznosu od 2,86 bilijuna američkih dolara, što kvantificira više od 50% gubitaka prihoda. Utjecaj COVID-19 na potrošače diljem svijeta snažno je promijenio i njihovo ponašanje i potražnju. Mnoge od ovih promjena - na primjer, neviđeni rast online kupnje tijekom prošle 2022. godine promjene u lojalnosti robnoj marki - imaju kritične implikacije na turistički sektor. Nadalje, ponašanje pri kupnji je posebno i specifično ponašanje koje izravno odražava ljudske potrebe, želje, težnju za materijalnim i duhovnim interesima. Stoga pandemija COVID-19 kao društveni čimbenik također utječe na različite promjene u kupovnom ponašanju. Istraživanje u ovom radu je provedeno u razdoblju od 2. do 6. lipnja 2022. godine, na uzorku od 103 ispitanika. Na temelju prikazanog istraživanja može se zaključiti kako najveći broj ispitanika smatra da je pandemija virusa COVID- 19 trajno promijenila ponašanje turista. Ispitanici smatraju u budućnosti se turističko tržište neće vratiti u nekadašnji način funkcioniranja. Također smatraju da će turisti i dalje bit usmjereni na visoku razinu higijene te ju zahtijevati u smještajnim jedinicama. Nadalje, kako bi se uspješno kretali kroz neposrednu budućnost koju karakterizira promjenjivo ponašanje potrošača sudionici se moraju suočiti s njegovim implikacijama. Bit će važno da se pozabave ključnim trendom - prelaskom na online prodaju.
Abstract (english)
The current COVID-19 virus pandemic has resulted in global challenges, economic and health crises and has caused spillover effects on global industries, including tourism and travel and a complex socio-economic phenomenon, as a vital subsystem od the economic system. The tourism and leisure industry has faced the hardest hit by the impact of tourism on COVID-19 and is one of the world's most severely damaged industries. The impact of COVID-19 on consumers around the world has dramatically changed both their behavior and demand. Many of these changes—for example, the unprecedented growth of online shopping over the past year 2022. and shifts in brand loyalty—have critical implications for the industry. Furthermore, shopping behavior is a special and specific behavior that directly reflects human needs, desires, pursuit of material and spiritual interests. Therefore, the COVID-19 pandemic as a social factor also affects various changes in purchasing behavior. The research in this paper was conducted in the period from June 2 to 6, 2022, on a sample of 103 respondents. Based on the conducted research, it can be concluded that the majority of respondents believe that the pandemic of the COVID-19 virus has permanently changed the behavior of tourists. In the future, respondents believe that the tourist market will not return to its former way of functioning. They also believe that tourists will continue to focus on a high level of hygiene and demand it in accommodation units. Furthermore, in order to successfully navigate the immediate future characterized by changing consumer behavior, participants must face its implications. It will be important that they address a key trend - the shift to online sales.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:065294
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Entrepreneurship in Tourism and Hospitality; Tourism Management; Hospitality Management; International Tourism and Hospitality Management; Event and Leisure Management
Course: Hospitality Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-04 14:10:49