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undergraduate thesis
Važnost internetskoga marketinga u promociji grada Zagreba
2017. urn:nbn:hr:191:345312
Hamerlitz, Tea
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Hamerlitz, T. (2017). Važnost internetskoga marketinga u promociji grada Zagreba (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:345312

Hamerlitz, Tea. "Važnost internetskoga marketinga u promociji grada Zagreba." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2017. https://urn.nsk.hr/urn:nbn:hr:191:345312

Hamerlitz, Tea. "Važnost internetskoga marketinga u promociji grada Zagreba." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2017. https://urn.nsk.hr/urn:nbn:hr:191:345312

Hamerlitz, T. (2017). 'Važnost internetskoga marketinga u promociji grada Zagreba', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 17 December 2024, https://urn.nsk.hr/urn:nbn:hr:191:345312

Hamerlitz T. Važnost internetskoga marketinga u promociji grada Zagreba [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2017 [cited 2024 December 17] Available at: https://urn.nsk.hr/urn:nbn:hr:191:345312

T. Hamerlitz, "Važnost internetskoga marketinga u promociji grada Zagreba", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:191:345312

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Metadata
TitleVažnost internetskoga marketinga u promociji grada Zagreba
Title (english)Importance of Internet Marketing in Promoting the City of Zagreb on the Tourist Market
AuthorTea Hamerlitz
MentorLorena Bašan (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2017-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Internetski marketing obuhvaća niz aktivnosti čiji su ciljevi promocija proizvoda i usluga putem interneta, a postao je i nezaobilazan segment poslovanja. Putem interneta, kupci se povezuju sa tržištem odnosno, povezuje se ponuda i potražnja. Internetski marketing pruža niz prednosti u poslovanju. Te prednosti su sve popularniji oblik marketinga, niži troškovi oglašavanja i promocije, mogućnost ciljanja željene skupine, stalno oglašavanje, brza vidljivost rezultata, laka mjerljivost rezultata i drugi. Postoje razni načini promoviranja na internetu, poput promoviranja putem tražilica, web stranica, društvenih mreža te portala. U ovom radu kao predmet oglašavanja putem interneta korišten je grad Zagreb. Što se tiče značaja internetskog marketinga za grad Zagreb, može se reći kako internet ima veliku ulogu u oglašavanju i promociji svih vrsta događanja u Zagrebu. Zagreb se promovira kroz razne kanale putem interneta, a to su Turistička zajednica grada Zagreba, promotivne kampanje, društvene mreže te partnerstva, posebne promocije i sajmovi. Kanali putem kojih se grad Zagreb oglašava, uvelike doprinosti turizmu, a to dokazuju i rezultati dolazaka i noćenje brojnih domaćih i stranih turista. Dakle, internetsko oglašavanje ključni je segment u promicanju Zagreba kao turističke destinacije.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:345312
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-01-08 18:32:52