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master's thesis
Uloga manifestacija u brendiranju turističke destinacije
2019. urn:nbn:hr:191:776013
Melnjak, Tea
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Melnjak, T. (2019). Uloga manifestacija u brendiranju turističke destinacije (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:776013

Melnjak, Tea. "Uloga manifestacija u brendiranju turističke destinacije." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. https://urn.nsk.hr/urn:nbn:hr:191:776013

Melnjak, Tea. "Uloga manifestacija u brendiranju turističke destinacije." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. https://urn.nsk.hr/urn:nbn:hr:191:776013

Melnjak, T. (2019). 'Uloga manifestacija u brendiranju turističke destinacije', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:776013

Melnjak T. Uloga manifestacija u brendiranju turističke destinacije [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2019 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:191:776013

T. Melnjak, "Uloga manifestacija u brendiranju turističke destinacije", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:191:776013

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Metadata
TitleUloga manifestacija u brendiranju turističke destinacije
Title (english)The Role of Events in Branding a Tourist Destination
AuthorTea Melnjak
MentorLidija Bagarić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2019-07-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovog diplomskog rada je „Uloga manifestacija u brendiranju turističke destinacije“ u kojemu je studija slučaja napravljena na primjeru Adventa Zagreb. Cilj rada je pobliže objasniti ulogu manifestacija u formiranju turističke destinacije kao brenda. Svrha rada je, na temelju objašnjenja važnosti uloge manifestacija u brendiranju turističke destinacijije i provedenog istraživanja, sagledati koliko je Advent Zagreb pridonio pozicioniranju Grada Zagreba kao atraktivne turističke destinacije. Turistička destinacija je organizirana i tržišno prepoznatljiva prostorna cjelina koja skupom svojih turističkih proizvoda nudi potrošačima zadovoljenje turističke potrebe. Veličina, položaj i geopolitičke granice nisu presudne, već je to sposobnost privlačenja turista i zadovoljenja kompleksne turističke potrebe. Brendiranje, odnosno stvaranje marke iznimno je složen, zahtjevan i dugotrajan posao. Osnovni preduvjet je da marka odražava kvalitetu proizvoda. Uz to, marka treba imati priču i jasno prepoznatljivu poruku. Turizam povezan s manifestacijama, odnosno događajima, naziva se turizmom događaja. On uključuje organiziranje festivala, koncerata, poslovnih sastanaka, konferencija, izložbi i slično. Turizam događaja, odnosno događaji utječu na skoro svaki aspekt ljudskog života.
Abstract (english)
The theme of this diploma thesis is "The Role of Event in Branding a Tourist Destination" in which Case Study was made on the example of Advent Zagreb. The aim of this diploma paper is to explain the role of manifestations in forming the tourist destination as recognizable brand. The purpose of this paper is to find out how much Advent Zagreb contributed in the formation of the City of Zagreb as a tourist destination. The tourist destination is an organized and marketable spatial unit that, with its set of tourist products, offers consumers the satisfaction of tourist needs. Size, location and geopolitical boundaries are not decisive, but it is the ability to attract tourists and meet the complex tourist needs. Branding or making a brand is a very complex, demanding and long-lasting business. The basic prerequisite is that the brand reflects the quality of the product. In addition, the brand should have a story and a clearly recognizable message. Tourism associated with events is called event tourism. Includes organizing festivals, concerts, business meetings, conferences, exhibitions, etc. Tourism events affect almost every aspect of human life.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:776013
Study programmeTitle: Marketing in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-02-22 12:32:02