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undergraduate thesis
Usporedba Airbnb, Booking.com, Tripadvisor recenzija i njihov utjecaj na online rezervacije malih obiteljskih hotela
2020. urn:nbn:hr:191:155320
Markas, Matija
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Markas, M. (2020). Usporedba Airbnb, Booking.com, Tripadvisor recenzija i njihov utjecaj na online rezervacije malih obiteljskih hotela (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:155320

Markas, Matija. "Usporedba Airbnb, Booking.com, Tripadvisor recenzija i njihov utjecaj na online rezervacije malih obiteljskih hotela." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:155320

Markas, Matija. "Usporedba Airbnb, Booking.com, Tripadvisor recenzija i njihov utjecaj na online rezervacije malih obiteljskih hotela." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:155320

Markas, M. (2020). 'Usporedba Airbnb, Booking.com, Tripadvisor recenzija i njihov utjecaj na online rezervacije malih obiteljskih hotela', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 29 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:155320

Markas M. Usporedba Airbnb, Booking.com, Tripadvisor recenzija i njihov utjecaj na online rezervacije malih obiteljskih hotela [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 November 29] Available at: https://urn.nsk.hr/urn:nbn:hr:191:155320

M. Markas, "Usporedba Airbnb, Booking.com, Tripadvisor recenzija i njihov utjecaj na online rezervacije malih obiteljskih hotela", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:155320

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TitleUsporedba Airbnb, Booking.com, Tripadvisor recenzija i njihov utjecaj na online rezervacije malih obiteljskih hotela
Title (english)Comparison of Airbnb, Booking.com, Tripadvisor reviews and their impact on small family hotels online booking
AuthorMatija Markas
MentorMislav Šimunić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovog završnog rada bavi se pitanjem online platformi i web aplikacija koje se koriste u turističkom posredovanju, s posebnim fokusom na recenzije i posredovanje u privatnom smještaju. Uz kraći osvrt na razvoj informacijske i komunikacijske tehnologije u poslovanju općenito, završni rad pruža uvid u tri glavne aplikacije koje se danas koriste za rezervacije i to u kontekstu privatnog smještaja – TripAdvisor, Airbnb i Booking.com. Završni rad obrađen je u pet temeljnih poglavlja. U prvom poglavlju uvodno se nastoji definirati položaj hotelijerstva i ugostiteljstva te istaknuti značaj za turističku posjećenost destinacije u cjelini. U drugom poglavlju istaknule su se karakteristike i pojam informacijske i komunikacijske tehnologije u poslovanju. U ovom poglavlju dan je kratak uvid u povijest razvoja IT-a i njegovo korištenje u poslovanju uz određene statističke pokazatelje, te se dao kraći uvod u temu web aplikacija i njihove upotrebe u hotelijerstvu. Treće poglavlje obrađivalo je ulogu informacijske i komunikacijske tehnologije u turističkom poslovanju privatnih iznajmljivača, uz poseban fokus na web aplikacije za turističko posredovanje i njihovu primjenu. Četvrto tematsko poglavlje usmjereno je na analizu trendova na tržištu aplikacija za turističko poslovanje i posredovanje, uz isticanje triju najznačajnijih aplikacija – Booking.com, TripAdvisor i Airbnb. Nakon toga u podnaslovima je predstavljena svaka pojedinačno i istaknute su njihove najvažnije karakteristike. Peto tematsko poglavlje nastoji objasniti utjecaj recenzija na promociju malih obiteljskih hotela, uz kratak osvrt na hrvatske podatke o popularnosti kao destinacije, a naročito osvrt na mala obiteljska poduzeća. Šestim poglavljem iznesen je cjelokupan zaključak na teme i pitanja kojima se bavio ovaj završni rad.
Abstract (english)
The topic of this final paper deals with the issue of online platforms and web applications used as tourism agencies online, with a special focus on reviews and mediation in private accommodation. The final paper provides insight into the three main applications used today for reservations in the context of private accommodation – TripAdvisor, Airbnb and Booking.com. The final paper is constructed in five basic chapters. The first chapter introduces the definition of position of hotel and hospitality industry and emphasizes the importance for tourist visits to the destination as a whole. The second chapter highlighted the characteristics and concept of information and communication technology in business. This chapter gives a brief insight into the history of IT development and its usage in business with certain statistical indicators, and gives a brief introduction to the topic of web applications and their use in the hotel industry. The third chapter dealt with the role of information and communication technology in the tourism business of private renters, with a special focus on web applications for tourism mediation and their usage. The fourth thematic chapter is focused on the analysis of trends in the market of applications for tourismbusiness andmediation, highlighting the threemost important applications – Booking.com, TripAdvisor and Airbnb. After that, the subheadings present each one individually and highlight their most important characteristics. The fifth thematic chapter seeks to explain the impact of reviews on the promotion of small family hotels, with a brief overview of small family business. The sixth chapter presents the overall conclusion on the topics and issues addressed in this final paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:155320
Study programmeTitle: Business Economics in Tourism and Hospitality; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management,, Event and Leisure Management, OPATIJA
Course: Hospitality Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-03-30 13:17:19