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undergraduate thesis
Utjecaj i važnost komentara gostiju na strategiju optimizacije i marketinga na tražilicama
2020. urn:nbn:hr:191:183769
Galešev, Filip
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Galešev, F. (2020). Utjecaj i važnost komentara gostiju na strategiju optimizacije i marketinga na tražilicama (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:183769

Galešev, Filip. "Utjecaj i važnost komentara gostiju na strategiju optimizacije i marketinga na tražilicama." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:183769

Galešev, Filip. "Utjecaj i važnost komentara gostiju na strategiju optimizacije i marketinga na tražilicama." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:183769

Galešev, F. (2020). 'Utjecaj i važnost komentara gostiju na strategiju optimizacije i marketinga na tražilicama', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:183769

Galešev F. Utjecaj i važnost komentara gostiju na strategiju optimizacije i marketinga na tražilicama [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:191:183769

F. Galešev, "Utjecaj i važnost komentara gostiju na strategiju optimizacije i marketinga na tražilicama", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:183769

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Metadata
TitleUtjecaj i važnost komentara gostiju na strategiju optimizacije i marketinga na tražilicama
Title (english)Influence and importance of guest comments on search engine optimization and search engine marketing strategies
AuthorFilip Galešev
MentorMislav Šimunić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2020-07-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
SEO doprinosi povećanju mogućnosti funkcija internetskog oglašavanja od strane korisnika kada pretražuju tražilice poput Googlea, Binga, Yahooa itd. za informacije o proizvodima ili uslugama. Tvrtke koje koriste SEO za internetsko oglašavanje dobivaju više novih kupaca od tvrtki koje koriste druge načine oglašavanja. Većina turističkih rezervacija danas započinje na tražilici. Kao rezultat navedenoga, sve više turističkih tvrtki i dalje učinkovito djeluje na tražilicama. Uspjeh web stranice rezultat je različitih koegzistirajućih čimbenika kao što su brzina stranice, kvaliteta i količina sadržaja, jasnoća i točnost naslova/opisa stranica i brzina osvježivanja stranice. Bolje pozicioniranje dovodi do većeg broja posjetitelja web stranica što općenito dovodi do povećanja internetske prodaje. SEO je marketinška disciplina usredotočena na povećanje vidljivosti u organskim (neplaćenim) rezultatima tražilice. Optimizacija pretraživača (SEO) trebala bi biti glavna komponenta marketinškog plana bilo koje industrije, ali za turističku industriju to je neophodno.
Abstract (english)
SEO contributes to increasing the ability to serve online advertising by customers when they search using search engines like Google, Bing, Yahoo, etc. for product or service information. Companies using SEO in online advertising are getting more new customers than companies using other means. Most travel bookings today start on the search engine. As a result, more and more travel companies continue to operate on search engines effectively. The success of a website is the result of various co-existing factors such as: page speed, quality and quantity of content, clarity, accuracy of page title / description, and page refresh rate. Better positioning leads to more website visitors, which generally leads to increased internet sales. SEO is a marketing discipline focused on increasing visibility into organic search engine results. Search engine optimization (SEO) should be a major component of any industry's marketing plan, but for the travel industry, this is absolutely essential.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:183769
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Entrepreneurship in Tourism and Hospitality; Tourism Management; Hospitality Management; International Tourism and Hospitality Management
Course: Hospitality Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-04-02 07:41:16