prikaz prve stranice dokumenta Digitalni marketing u hotelijerstvu
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undergraduate thesis
Digitalni marketing u hotelijerstvu
primjer Maistra Hospitality Group
2022. urn:nbn:hr:191:071755
Kiš, Nika
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Kiš, N. (2022). Digitalni marketing u hotelijerstvu : primjer Maistra Hospitality Group (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:071755

Kiš, Nika. "Digitalni marketing u hotelijerstvu : primjer Maistra Hospitality Group." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:071755

Kiš, Nika. "Digitalni marketing u hotelijerstvu : primjer Maistra Hospitality Group." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:071755

Kiš, N. (2022). 'Digitalni marketing u hotelijerstvu : primjer Maistra Hospitality Group', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 17 December 2024, https://urn.nsk.hr/urn:nbn:hr:191:071755

Kiš N. Digitalni marketing u hotelijerstvu : primjer Maistra Hospitality Group [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2022 [cited 2024 December 17] Available at: https://urn.nsk.hr/urn:nbn:hr:191:071755

N. Kiš, "Digitalni marketing u hotelijerstvu : primjer Maistra Hospitality Group", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:191:071755

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Metadata
TitleDigitalni marketing u hotelijerstvu : primjer Maistra Hospitality Group
Title (english)Digital marketing in hotel industry : the case of Maistra Hospitality Group
AuthorNika Kiš
MentorLorena Bašan (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2022-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Svrha ovog rada je istražiti ulogu digitalnog marketinga kao marketinškog alata u hotelskoj industriji te na primjeru Maistra Hospitality Group. Primjena interneta je velika u svakom pogledu, uključujući i ugostiteljstvo. Marketing se smatra vrlo važnom djelatnošću u hotelu. Kako Internet prodire u sve aspekte života, marketing i internet integriraju se kako bi postali digitalni marketing. Problemsko pitanje je uloga digitalnog marketinga kao marketinškog alata u hotelskoj industriji. Utvrđeno je i poznato da digitalni marketing ima vrlo važnu ulogu u hotelskoj industriji te je postao jedan od najvažnijih načina promocije. Sasvim je jasno da industrija ugostiteljstva i turizma treba bržim tempom prihvatiti tehnologiju kako bi se dobro natjecala, primjena digitalne tehnologije ima potencijal pozitivnog utjecaja na učinkovitost i kvalitetu korisničkog iskustva. Ustanovljeno je kako je digitalan marketing postao krucijalan dio marketinške strategije. Kako bi digitalni marketing u hotelskoj industriji bio uspješan vrlo je važno da hotel svakodnevno ulaže napore u poboljšanje svojeg digitalnog ugleda.
Abstract (english)
The purpose of this thesis is to investigate the role of digital marketing as a marketing tool in the hotel industry and on the example of Maistra Hospitality Group. The use of the Internet is great in every aspect, including the hospitality industry. Marketing is considered a very important activity in the hotel. As the Internet permeates all aspects of life, marketing and the Internet are integrating to become digital marketing. The problematic issue is the role of digital marketing as a marketing tool in the hotel industry. It is established and known that digital marketing plays a very important role in the hotel industry and has become one of the most important ways of promotion. It is quite clear that the hospitality and tourism industry needs to embrace technology at a faster pace in order to compete well, the application of digital technology has the potential to have a positive impact on the efficiency and quality of the customer experience. The implications of digital marketing becoming a key part of marketing strategy in general are huge. In order for digital marketing in the hotel industry to be successful, it is very important that the hotel invests daily efforts in improving its digital image.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:071755
Study programmeTitle: Business Economics in Tourism and Hospitality; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Tourism Management; Hospitality Management; International Tourism and Hospitality Management; Event and Leisure Management, Menadžment u hotelijerstvu; Hospitality Management
Course: Hospitality Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-13 08:41:33