Social media and tourism in today's world are increasingly connected by terms. This fact is confirmed daily because number of tourists that are gathering information about the destination through social media is getting bigger each day. From all generations mostly young people - generation Y and Z are those whose life without social media in today's world is almost unreal. The aim of this thesis was to determine the impact of social media on travel. From Facebook, Instagram and YouTube that have become one of the main social media when it comes to traveling to TripAdvisor, which is made with the aim of planning and exchanging experiences between users during the trip. In the last part of this thesis, the results of the research showed that almost all respondents regardless of which age group they belong to use social media daily. It has also been confirmed that social media is the most common source of information about the destination because of a large number of experiences of others and the ease of use. Through this research, we also learned that Facebook is still the most important social mediab and that in second place is Instagram. The role of influencer on the choice of travel has also found its place in the modern world. Most respondents follow profiles that share travel content and more than half of the respondents are saving their publication, suggested destinations and influencers tips and use them when planning their own travels.