prikaz prve stranice dokumenta Building the corporate identity – the case of Anniks hotel
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Scientific paper - Case study
Building the corporate identity – the case of Anniks hotel
Tourism and hospitality management, 26 (2020), 2; 455-462. https://doi.org/10.20867/thm.26.2.10
Čuić Tanković, Ana

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Čuić Tanković, A. (2020). Building the corporate identity – the case of Anniks hotel. Tourism and hospitality management, 26. (2), 455-462. doi: 10.20867/thm.26.2.10

Čuić Tanković, Ana. "Building the corporate identity – the case of Anniks hotel." Tourism and hospitality management, vol. 26, no. 2, 2020, pp. 455-462. https://doi.org/10.20867/thm.26.2.10

Čuić Tanković, Ana. "Building the corporate identity – the case of Anniks hotel." Tourism and hospitality management 26, no. 2 (2020): 455-462. https://doi.org/10.20867/thm.26.2.10

Čuić Tanković, A. (2020) 'Building the corporate identity – the case of Anniks hotel', Tourism and hospitality management, 26(2), pp. 455-462. doi: 10.20867/thm.26.2.10

Čuić Tanković A. Building the corporate identity – the case of Anniks hotel. Tourism and hospitality management [Internet]. 2020 [cited 2025 April 02];26(2):455-462. doi: 10.20867/thm.26.2.10

A. Čuić Tanković, "Building the corporate identity – the case of Anniks hotel", Tourism and hospitality management, vol. 26, no. 2, pp. 455-462, 2020. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:191:449589. [Accessed: 02 April 2025]

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Metadata
Title (english)Building the corporate identity – the case of Anniks hotel
AuthorAna Čuić Tanković
Author's institutionUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
This case describes the problem of building a strong corporate identity in the Anniks hotel following the change of the general manager. After a short theoretical background about the construct of corporate identity, the hotel is presented in its distinctive characteristics and type of guests. The results of the interviews with the team manager are presented, as well as an analysis of the actual, desired and ideal corporate identity in order to foster creativity, encourage critical thinking and... More identify the elements of a new corporate identity. Less
Keywords (english)
Languageenglish
Publication typeScientific paper - Case study
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleTourism and hospitality management
Numberingvol. 26, no. 2, pp. 455-462
p-ISSN1330-7533
e-ISSN1847-3377
DOIhttps://doi.org/10.20867/thm.26.2.10
URN:NBNurn:nbn:hr:191:449589
Publication2020
Document URLhttps://thm.fthm.hr/images/issues/vol26no2/10_Cuic__Tankovic_Teaching_Case_study.pdf
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) icon
Created on2025-02-17 14:31:57
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