prikaz prve stranice dokumenta Building the corporate identity – the case of Anniks hotel
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Building the corporate identity – the case of Anniks hotel
Tourism and hospitality management, 26 (2020), 2; 455-462. https://doi.org/10.20867/thm.26.2.10
Čuić Tanković, Ana

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Čuić Tanković, A. (2020). Building the corporate identity – the case of Anniks hotel. Tourism and hospitality management, 26. (2), 455-462. doi: 10.20867/thm.26.2.10

Čuić Tanković, Ana. "Building the corporate identity – the case of Anniks hotel." Tourism and hospitality management, vol. 26, br. 2, 2020, str. 455-462. https://doi.org/10.20867/thm.26.2.10

Čuić Tanković, Ana. "Building the corporate identity – the case of Anniks hotel." Tourism and hospitality management 26, br. 2 (2020): 455-462. https://doi.org/10.20867/thm.26.2.10

Čuić Tanković, A. (2020) 'Building the corporate identity – the case of Anniks hotel', Tourism and hospitality management, 26(2), str. 455-462. doi: 10.20867/thm.26.2.10

Čuić Tanković A. Building the corporate identity – the case of Anniks hotel. Tourism and hospitality management [Internet]. 2020. [pristupljeno 08.04.2025.];26(2):455-462. doi: 10.20867/thm.26.2.10

A. Čuić Tanković, "Building the corporate identity – the case of Anniks hotel", Tourism and hospitality management, vol. 26, br. 2, str. 455-462, 2020. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:191:449589. [Citirano: 08.04.2025.]

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Podaci o radu
Naslov (engleski)Building the corporate identity – the case of Anniks hotel
AutorAna Čuić Tanković
Autorova ustanovaSveučilište u Rijeci
Fakultet za menadžment u turizmu i ugostiteljstvu
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
This case describes the problem of building a strong corporate identity in the Anniks hotel following the change of the general manager. After a short theoretical background about the construct of corporate identity, the hotel is presented in its distinctive characteristics and type of guests. The results of the interviews with the team manager are presented, as well as an analysis of the actual, desired and ideal corporate identity in order to foster creativity, encourage critical thinking and... Više identify the elements of a new corporate identity. Sakrij dio sažetka
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Prikaz slučaja
Status objaveObjavljen
Vrsta recenzijeRecenziran
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaTourism and hospitality management
Brojčani podacivol. 26, br. 2, str. 455-462
p-ISSN1330-7533
e-ISSN1847-3377
DOIhttps://doi.org/10.20867/thm.26.2.10
URN:NBNurn:nbn:hr:191:449589
Datum objave publikacije2020
URL dokumentahttps://thm.fthm.hr/images/issues/vol26no2/10_Cuic__Tankovic_Teaching_Case_study.pdf
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Dijeli pod istim uvjetima 4.0 međunarodna (CC BY-NC-SA 4.0)
Datum i vrijeme pohrane2025-02-17 14:31:57
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