Tourism science attaches great significance to the destination, regardless of its scope. The destination is an important factor in tourism development, tourism trends and in the economy of tourism in general. Cultural and historical factors are an integral part of tourist destination offerings, and culture and history have always been subjects of interest and choice when choosing destinations. Cultural tourism is a very complex and special form of tourism where it is important to define cultural heritage in a spatial, temporal and temporal way to facilitate understanding of cultural heritage as an economic resource. It is important to determine the role and importance of cultural tourism as well as to monitor the interaction of tourism, history and culture in order to orientate the offer according to the wishes and interests of the demand for cultural tourism. In all of this, the valorisation and revitalization of the cultural heritage play a significant role. Opatija is a famous tourist destination in this part of Europe. A destination that has its centuries-old tourist tradition based on rich natural resources, the beauty of the sea, the climate and the countryside, and a wealth of tourist tourism heritage built and developed according to the needs of tourists. Tourism Indicators of the City of Opatija recorded positive and growing trends in recent decades, with a somewhat slower increase in recent years, in line with tourist trends in this part of Europe. Tourism policy and its implementation are one of the fundamental tasks of businessmen and economic policy holders in the city of Opatija because of the extraordinary importance of tourism and tourist spending on the total economy of the city.